Jenny Mckay

The Magazines Handbook (eBook, PDF)

• Format: PDF

Produktbeschreibung

The new edition of The Magazines Handbook explores the latest innovations in digital design and delivery, as well as changes to standard business models in the magazine industry.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 370
• Erscheinungstermin: 10. Oktober 2018
• Englisch
• ISBN-13: 9781351616898
• Artikelnr.: 54275024

Autorenporträt

Jenny McKay studied medieval English at Oxford University, UK, where she edited the student magazine Isis. As a journalist she worked in magazines, newspapers and television, as well as international charities. She has taught magazine journalism in several universities while developing her research into literary journalism.

Inhaltsangabe

List of contributors; Acknowledgements; Chapter 1: Introduction Chapter 2:
Training for magazine journalism Chapter 3: Jobs and careers in magazine
journalism Chapter 4: Freelance journalism Chapter 5: Ideas and information
Chapter 6: Writing: where to start Chapter 7: News writing Chapter 8:
Features writing Chapter 9: Interviews 1: chasing the quotes Chapter 10:
Interviews 2: chasing the stars Chapter 11: Subediting and production
Chapter 12: Magazines in the digital world by Tim Holmes Chapter 13:
Magazine design by Tim Holmes Chapter 14: Magazine illustration and picture
editing by Phil Cullen with Tom Ang Chapter 15: The business of magazine
publishing Chapter 16: The magazine industry Chapter 17: Issues of conduct
Chapter 18: The magazine journalist and the law by Carole Watson with Linda
Ventry (Scots law); Glossary; Bibliography; Index

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List of contributors; Acknowledgements; Chapter 1: Introduction Chapter 2: Training for magazine journalism Chapter 3: Jobs and careers in magazine journalism Chapter 4: Freelance journalism Chapter 5: Ideas and information Chapter 6: Writing: where to start Chapter 7: News writing Chapter 8: Features writing Chapter 9: Interviews 1: chasing the quotes Chapter 10: Interviews 2: chasing the stars Chapter 11: Subediting and production Chapter 12: Magazines in the digital world by Tim Holmes Chapter 13: Magazine design by Tim Holmes Chapter 14: Magazine illustration and picture editing by Phil Cullen with Tom Ang Chapter 15: The business of magazine publishing Chapter 16: The magazine industry Chapter 17: Issues of conduct Chapter 18: The magazine journalist and the law by Carole Watson with Linda Ventry (Scots law); Glossary; Bibliography; Index

Rezensionen

'As the industry becomes increasingly polarised (it's over! No, it's a new golden age!), this is a timely, clear-eyed, in-depth and useful analysis of the science and dark arts that combine to create a great magazine.'Ian Birch, former Editorial Director of Hearst and EMAP

'Jenny M^cKay's Magazines Handbook has long been the very best beacon to guide students and practitioners through the complexities of the magazine publishing profession. In the light of the turmoil of the industry in the Digital Age, the updated Fourth Edition is especially welcome. It offers real-world answers to virtually every question about the craft of writing, editing, designing and publishing magazines.' David Abrahamson, Professor of Journalism and Charles Deering McCormick Professor of Teaching Excellence, Medill School of Journalism, Northwestern University, USA





'The Magazines Handbook is the comprehensive guide to succeeding in the industry. New case studies of young journalists highlight the contemporary skills needed to work across freelance, permanent and editorial roles, while M^cKay ensures every sector of magazine publishing is covered. The Handbook comes first on my class reading lists.' Alex Lockwood, Senior Lecturer, Faculty of Arts and Creative Industries, University of Sunderland, UK