The Marketing / Accounting Interface (eBook, ePUB)

Redaktion: Roslender, Robin; Wilson, Richard M. S.

• Format: ePub

Produktbeschreibung

When marketing managers and financial managers join forces within any business, the result can often be poor communication on financial criteria and goals. Understanding the marketing/accounting interface is therefore important in generating emergent properties from the interaction of marketers and accountants whereby the whole is greater than the sum of the parts. This book was originally published as a special issue of the Journal of Marketing Management.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 232
• Erscheinungstermin: 13. September 2013
• Englisch
• ISBN-13: 9781135743314
• Artikelnr.: 58414673