Gerard Hastings

The Marketing Matrix (eBook, ePUB)

How the Corporation Gets Its Power - And How We Can Reclaim It

• Format: ePub

Produktbeschreibung

In this compelling book, Gerard Hastings shines a light on the obsessive marketing techniques that are employed by crack marketing managers worldwide and explains how these not only feed the spectre of ever-growing levels of consumption, but also cause great social, economic and environmental problems. An accessible book which will be of interest across the social sciences and in particular for those marketing students who'd prefer a critical perspective to the standard ritualization of their discipline.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 224
• Erscheinungstermin: 2. Mai 2013
• Englisch
• ISBN-13: 9781136228919
• Artikelnr.: 38245640

Autorenporträt

Gerard Hastings is Professor of Social Marketing at Stirling and The Open University. He worked in market research before beginning his academic career, which has focused on researching the impact of marketing on society -- especially the harm done by the alcohol, tobacoo and fast food industries. This has involved him in advising Government, working with policy makers both nationally and internationally and acting as an expert witness in litigation -- as well as publishing widely in both academic and popular outlets. His work also looks at the value of social marketing, and his first book was called Social Marketing: Why Should the Devil Have All the Best Tunes? He was awarded the OBE for services to health care in 2009.