The art of memory was most importantly associated in the Middle Ages with composition, and those who practiced the craft used it to make new prayers, sermons, pictures, and music. The mixing of visual and verbal media was commonplace throughout medieval cultures: pictures contained visual puns, words were often verbal paintings, and both were used equally as tools for making thoughts. The ability to create pictures in one's own mind was essential to medieval cognitive technique and imagination, and the intensely pictorial and affective qualities of medieval art and literature were generative, creative devices in themselves.
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