Joanna Nowotny, Julian Reidy

The Meme as the Message (eBook, ePUB)

Digital Culture Between Algorithm, Affect, and Aesthetics

• Format: ePub

Produktbeschreibung

This book sheds light on the phenomenon of memes, covering everything from pandemic humour to far-right propaganda, from feminist memes to algorithmic censorship. Memes are far more than light entertainment - they are complex cultural artefacts that play a role in politics, in art, and in platform economics.

Taking a cultural studies perspective, the authors analyse individual memes in entertaining case studies, systematising their findings in order to redefine this digital form of communication. Chapters connect memes with other digital phenomena such as trolling, and combine extensive close readings of exemplary individual memes with regards to form and aesthetics with an acute awareness of power dynamics and other context phenomena surrounding memes. The book develops an innovative theoretical approach that presents the term "memesis" to capture the very specific quality of meme production and reception as a form of collective creative rewriting of a template in accordance with algorithmic logic.

Offering an important contribution not only to the still young field of meme studies but also to the general negotiations of questions around digital literacy, this book will interest not only scholars and students of digital media, visual communication, cultural studies, and media and politics but anyone with a keen interest in digital culture - and how it shapes our lives.

---

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 278
• Erscheinungstermin: 31. Oktober 2025
• Englisch
• ISBN-13: 9781040600412
• Artikelnr.: 75438191

Autorenporträt

Joanna Nowotny is a researcher at the Swiss Literary Archives (SLA) at the Swiss National Library in Bern, Switzerland, and holds a PhD in Literary and Cultural Studies.

Julian Reidy works as a teacher in Bern, Switzerland, and holds a PhD in Literary and Cultural Studies.

Inhaltsangabe

1. Introduction - Digital Culture and 'Real Life'
2. Referentiality - Memetic Cultures Between the Local and the Global
3. Humour - Coping and Joking, Empowerment and Oppression
4. Politics - Memes Between Activism and Sabotage, Activity and Passivity,
Left and Right
5. The Mainstream - Technology, Economy and Ideology
6. Canonisation - Pixelated Power and Trolling
7. The End? Main Takeaways - and New Perspectives
Index