Regina Luttrell, Karen McGrath

The Millennial Mindset (eBook, ePUB)

Unraveling Fact from Fiction

• Format: ePub

Produktbeschreibung

We've all heard that Millennials are smarter than everyone else, unique in every way possible, that they have probably been millionaires since age seven, and that they are poised to take over the world. We've also heard that they are lazy, unmotivated, entitled, and condescending know-it-alls. How can this generation have such opposing characteristics? What is the truth about this generation? The Millennial Mindset offers parents, educators, managers, and co-workers insights and suggestions on how to engage, prepare, and foster the Millennial generation in all aspects of life. Through interviews with millennials and those who work with or otherwise engage them, Regina Luttrell and Karen McGrath offer ways for Millennials to better understand older generations and their peers so they can coexist without animosity in today's fast-paced globalized world. They also offer insight into Millennial characteristics, passions, and goals for those who work with, live with, or otherwise co-exist with Millennials. Readers will gain a better sense of what this generation has in store for the world, and how the world can best respond.

Produktdetails

• Verlag: Bloomsbury eBooks US
• Seitenzahl: 200
• Erscheinungstermin: 14. April 2016
• Englisch
• ISBN-13: 9781442245181
• Artikelnr.: 44846003

Autorenporträt

Regina Luttrell is Associate Dean of Research and Creative Activities and Assistant Professor of Public Relations at the S.I. Newhouse School of Public Communications at Syracuse University, USA. A contributor to PR Tactics and PR News as well as peer-reviewed journals, she is a noted speaker as well as a Knight Foundation Tow Journalism Fellow. She has authored several books, including Social Media and Society: An Introduction to the Mass Media Landscape; Public Relations Campaigns: An Integrated Approach; The PR Agency Handbook; and The Millennial Mindset: Unraveling Fact from Fiction.

Inhaltsangabe

Forewords (Tatiana N. Coffinger, Cailin Brown, and Ryan Schram) Preface
PART I: MILLENNIALS: WHO ARE THEY? WHERE HAVE THEY BEEN? WHERE ARE THEY
GOING? 1: Traditionalists, Baby Boomers, Generation-X 2: Who are
Millennials? PART II: MILLENNIALS' LEADERSHIP & CHARACTERISTICS 3:
LEADERSHIP: There is an "I" in TEAM 4: Characteristics 1 and 2: Confident &
Cavalier 5: Connected 6: Collaborative 7: Characteristics 5 and 6:
Committed Change Agents 8: Contradistinctive PART III: MOVING FORWARD:
WHAT'S ON THE HORIZON? 9: Millennial Voices: "Out of the Mouths of Babes"
10: Embracing the Challenges Ahead 11: What's Next?: "Forgettabout"
Millennials, think Neo-Millennials About the Authors