Using a host of international examples from the industry, the media and non-governmental organisations, this intriguing book examines what the advocates of 'new tourism' see as being wrong with mass tourism, looks critically at the claims made for the new alternatives and makes a case for guilt-free holidays.
The only book on the market to provide a sustained critique of conventional mass tourism's own critics, Butcher offers a counterpoint to the moral rhetoric steadily turning travellers into guilty tourists.
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