The Neoliberal Self in Bollywood (eBook, ePUB) - Sathe, Namrata Rele
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This book explores the consequences of unbridled expansion of neoliberal values within India through the lens of popular film and culture. The focus of the book is the neoliberal self, which, far from being a stable marker of urban, liberal, millennial Indian identity, has a schizophrenic quality, one that is replete with contradictions and oppositions, unable to sustain the weight of its own need for self-promotion, optimism, and belief in a narrative of progress and prosperity that has marked mainstream cultural discourse in India. The unstable and schizophrenic neoliberal identity that is…mehr

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Produktbeschreibung
This book explores the consequences of unbridled expansion of neoliberal values within India through the lens of popular film and culture. The focus of the book is the neoliberal self, which, far from being a stable marker of urban, liberal, millennial Indian identity, has a schizophrenic quality, one that is replete with contradictions and oppositions, unable to sustain the weight of its own need for self-promotion, optimism, and belief in a narrative of progress and prosperity that has marked mainstream cultural discourse in India. The unstable and schizophrenic neoliberal identity that is the concern of this book, however, belies this narrative and lays bare the sense of precarity and inherent inequality that neoliberal regimes confer upon their subjects.

The analysis is explicitly political and draws upon theories of feminist media studies, popular culture analyses, and film studies to critique mainstream Hindi cinema texts produced in the last two decades. Rele Sathe also examine a variety of other peripheral 'texts' in her analysis such as the film star, the urban space, web series, YouTube videos, and social media content.

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Autorenporträt
Namrata Rele Sathe holds a Ph.D. in media studies from Southern Illinois University, Carbondale. She is a postdoctoral fellow affiliated to the School of Interwoven Arts and Sciences at Krea University, Sri City. She is the author of The Neoliberal Self in Bollywood: Cinema, Popular Culture, and Identity (Intellect Books, 2024). Her writing has been published in well-known academic journals such as Jump Cut, Studies in South Asian Film & Media (SAFM) and the New Review of Film and Television Studies. She has also published book chapters focusing on the media/popular culture work of women and queer creators in edited volumes. She is the assistant editor of SAFM. Her research interests include feminist media studies, literary studies, gender and sexuality studies, and popular culture.

Contact: Krea University, 5655, Central Expressway, Sri City, Andhra Pradesh 517646, India.