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"Hawkins' new book will likely become a classic on the racial dynamics of big-time collegiate athletics. By drawing parallels between colonialism, the American slave system, and the structure of the athletic-industrial complex,he makes a powerful case that America's predominantly white universities give far greater priority to exploiting the bodies of black male athletes than to developing their minds. Black athletes, argues Hawkins, are often viewed with 'amused contempt' by the White population they have been recruited to entertain. Hawkins acknowledges that racial progress has been made in America, but uses college sport as a poignant example of how institutional racism can perpetuate racial stereotypes." - Allen Sack, Professor, College of Business, University of New Haven and author of Counterfeit Amateurs: An Athlete's Journey Through the Sixties to the Age of Academic Capitalism
"Well organized and researched, richly contextualized, and effectively theorized, this book provides an important counterargument for those who see intercollegiate athletics as a road to social mobility and justice. . . . Summing up: Essential." - D.A. Nathan, Skidmore College, December 2010 Issue of CHOICE