The New Store Workbook (eBook, ePUB)

The Essential Steps from Business Plan to Opening Day
Redaktion: Museum Store Association

• Format: ePub

Produktbeschreibung

The New Store Workbook gets down to the nitty gritty of planning to open a new museum store, from calculating the sales dollars needed per square foot, to estimating dollars spent by visitors, all the way to moving the whole operation onto the right e-commerce platform. The thirteen chapters that make up this journey are peppered with charts, tables, and real-world examples, including inventory projections, purchase orders, job announcements, and press releases. The new edition expands the discussion on social media, mobile shopping and new platforms for e-commerce and includes a complete chapter dedicated to the ins and outs of the Unrelated Business Income Tax. It's your personal assistant, helping you embark on a successful adventure straight through opening day.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 194
• Erscheinungstermin: 1. Juli 2016
• Englisch
• ISBN-13: 9781315417790
• Artikelnr.: 45434634

Autorenporträt

Elisa J. Sobo

Inhaltsangabe

Chapter 1: The Big Idea: Writing the Business Plan Chapter 2: How to Get
There from Here: Timeline from Business Plan to Opening Festivities Chapter
3: From the Ground Up: Store Design and Visual Merchandising Chapter 4:
Mission-Related Merchandise: Understanding UBIT Chapter 5: The Goods:
Planning, Selecting and Purchasing Chapter 6: More Than a Transaction:
Selecting the Point of Sale System Chapter 7: Thwarting Thieves: Store
Security Chapter 8: Fun with Numbers: Financial and Inventory Procedures
Chapter 9: Get the Word Out: Marketing the Store Chapter 10: Good Help is
Hard to Find: Staffing Issues Chapter 11: The Customer is Always Right:
Customer Service Basics Chapter 12: Satellite Locations: Opening the
Off-Site Store Chapter 13: E-commerce Options: Opening an Online Store
Suggested Reading Terms and Definitions