Peter Mahoney, Scott Todaro, Dan Faulkner

The Next CMO (eBook, ePUB)

A Guide to Operational Marketing Excellence

• Format: ePub

Produktbeschreibung

The role of the Chief Marketing Officer has never been more complex-or more critical. As the marketing profession rapidly evolves, today's CMOs and tomorrow's marketing leaders are expected to balance visionary strategy with precise operational execution.

The Next CMO: A Guide to Operational Marketing Excellence delivers a practical framework to help you meet that challenge head-on. Drawing on decades of experience leading marketing teams at startups and multi-billion-dollar companies, authors Peter Mahoney, Scott Todaro, and Dan Faulkner present a comprehensive playbook for modern marketing leadership.

This guide provides a best practices approach to forming clear marketing goals, developing strategic plans, building impactful campaigns, optimizing budgets, and measuring real marketing ROI. It includes practical models, proven frameworks, and ready-to-use templates that help you structure an efficient, results-driven marketing strategy tailored to your organization's needs.

Whether you're a seasoned CMO or an aspiring marketing leader, The Next CMO offers actionable insights to help you:

Establish goals aligned with your business objectives Create scalable, strategy-based marketing plans Craft campaigns that drive measurable impact Optimize your budget for efficiency and effectiveness Demonstrate marketing's contribution to business growth

In today's data-driven, fast-moving marketing landscape, operational excellence is no longer optional-it's the foundation for success. This book is your essential guide to becoming a high-performing marketing leader and driving long-term value for your business.

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Produktdetails

• Verlag: Archway Publishing
• Seitenzahl: 254
• Erscheinungstermin: 9. September 2021
• Englisch
• ISBN-13: 9781665711371
• Artikelnr.: 69343637

Autorenporträt

Peter Mahoney . . . . . . .

Peter Mahoney is the founder and CEO of Plannuh, a company providing the first AI-driven platform to automate marketing operations. Before founding Plannuh, Peter spent more than 30 years as a marketing and product executive with experience as a CMO for startups through multi-billion dollar public companies.

Scott Todaro . . . . . . . .

Scott has devoted his 29-year professional career to perfecting the marketing craft. He has held marketing leadership positions with seven companies, 4 resulting in successful exits. Scott holds BBA and MBA degrees with concentrations in marketing and was an adjunct professor for 4 years teaching marketing strategy to MBA students.

Dan Faulkner . . . . . . . .

Dan Faulkner has 25 years of experience in executive roles in product strategy, general management, and technical leadership. He holds a Bachelors degree in Linguistics, a Masters in Speech & Language Processing, and a Masters in Marketing.