Sui Yan

The Patterns of Symbolic Communication (eBook, PDF)

• Format: PDF

Produktbeschreibung

Combining semiotics with communication studies, this book investigates the patterns of symbolic communication in the real world and explores the complicated mechanisms behind those practices.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 168
• Erscheinungstermin: 31. Juli 2017
• Englisch
• ISBN-13: 9781351597012
• Artikelnr.: 48960866

Autorenporträt

Sui Yan is a professor of School of Journalism and Communication, Communication University of China. His main research fields include semiotic theories of communication, Internet communication and media culture

Inhaltsangabe

List of figures. Symbolization and Symbolic Communication Are Everywhere
Around Us Chapter 1: Socialization of Symbols: Evolution of the
Relationship between the Signifier and the Signified Chapter 2: How
Connotation and Metalanguage Construct and Disseminate Meaning Chapter 3:
The Nature of Connotateurs: the Mode of Leveraging Communication Chapter 4:
Correspondence between Connotation and Metaphor and between Metalanguage
and Metonymy Chapter 5: The Sign's Mechanisms of Producing and
Communicating Mythologies Chapter 6: The Media's Mechanism of Producing
Opinion by Means of Symbols Chapter 7: The Richness of Signifiers: the Mode
of Selective Communication Chapter 8: Isology: the Mode of
Hegemony-Oriented Manipulative Communication Conclusion. Postscript.
Bibliography. Index