by Billy LaTorre
Most small businesses don't lose clients because of price they lose them because they stop paying attention.
In this straight-talking guide, Billy LaTorre shows you how to keep customers coming back by mastering the basics that actually matter: clear communication, predictable delivery, and the occasional well-timed surprise.
You'll learn how to:
- Turn "one-off" buyers into repeat clients.
- Handle mistakes without losing trust.
- Price for retention, not resentment.
- Communicate like a pro (and stay sane doing it).
Practical, funny, and refreshingly jargon-free, this book is your playbook for keeping good clients longer and building a business that earns loyalty the grown-up way.
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