Case studies include design and engineering development and production of an 8 Tesla MRI, biomedical projects, medical devices, and consumer products. Other cases with Ford Motor Company and Cognizant Technologies illustrate how using a human-centered design process can shift the business paradigm for new products, services, systems, and social innovations. Each story shows different and distinct aspects that span classic design and engineering problem solving to generative contextual processes which lead to innovative solutions.
- Describes a studio-based product development pedagogy so readers can understand through past examples how to operationalize their own design, engineering, and innovation processes;
- Provides specific stories that showcase details of the project work, the contextual insights, and proposed solutions as a result of applying tangible visualizations, collaborative work methods, and framing and reframing of the problem;
- Uses case studies to demonstrate how to use divergent and convergent design thinking and actions from multiple stages of the design process so this can lead to critical team integration and new contextual insights.
Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.








