Written for product managers, entrepreneurs, and innovators at every stage of their journey, The Product DNA provides a clear and compelling narrative about the critical role of vision, strategy, and deep user empathy in product development. Through grounded insights and a seasoned voice, it presents a framework for identifying what truly drives customer engagement and long-term product value far beyond surface-level features or trends.
This book doesn't just explain product success; it equips readers with the mindset and perspective needed to build it. It challenges conventional thinking and presents a structured way to decode the elements that define winning solutions. If you're ready to take your product thinking to the next level, this is the guide that will help you lead with clarity, build with purpose, and deliver with impact.
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