Michal Chmiel

The Psychology of Public Relations (eBook, ePUB)

From Industry Practice to Societal Challenges of the Profession

• Format: ePub

Produktbeschreibung

Although the origins of public relations can be firmly traced back to an approach integrating psychology, sociology, politics, and journalism, the psychological component has not been well developed in current PR theorising and education. This book is the first to offer a comprehensive understanding of the role of psychology in public relations practice and scholarship.

The book presents the original, goal-centred approach that comprises psychological evidence, level of analysis, and methodology to address everyday and societal challenges facing PR practitioners. The author develops a microlevel, psychological perspective in public relations and provides an argument for integrating the psychological scholarly acumen with the existing body of PR knowledge, proposing an integrative framework for blending psychological insight with existing PR practice. The Psychology of Public Relations offers definitions of audience and publics members developed around the topical subject of content. The abundance of content is considered a constituent characteristic of the current communication and media landscape, leading to the formation of divided publics.

This novel approach will appeal to postgraduate students and scholars across public relations and communication studies in particular, as well as organisational and applied psychology.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 198
• Erscheinungstermin: 5. November 2025
• Englisch
• ISBN-13: 9781040672570
• Artikelnr.: 75484456

Autorenporträt

Michal Chmiel is Senior Lecturer (Associate Professor) in Psychology and Director of External Engagement and Partnerships of the School of Life Sciences and the Environment at Royal Holloway, University London. Michal has over 19 years' experience in teaching and research roles at the London College of Communication (UAL), the New York University Stern School of Business, the University of Kent, and the Jagiellonian University in Kraków. As a former PR practitioner, Michal has successfully incorporated social psychological evidence into PR and communications projects for multinational companies, NGOs, government bodies and public figures. His research focuses on various aspects of the psychology of publics, including fake news, loneliness, and artificial intelligence.

Inhaltsangabe

1. The Context: Introduction 2. The Inspiration: Contemporary Social
Psychology and Its Potential for Informing PR Theory and Practice. 3. The
Past: Historical Heritage of Psychology in PR 4. The Evidence: Psychology
and Everyday Practice of PR 5. The Object: PR from the Perspective of
Psychology 6. The Individual: Members of Audiences and Publics 7. The
Content: Artificial Intelligence, Fake News, and Relationships 8. The
Future: Transdisciplinarity of Public Relations