The Psychology of the Asian Consumer (eBook, PDF)

Redaktion: Schmitt, Bernd; Lee, Leonard

• Format: PDF

Produktbeschreibung

Why is it important to conduct research on the psychology of the Asian consumer? What research themes have already emerged? What are the relevant theories and practical applications based on this research? These are some of the questions and issues addressed in this unique book. With chapters written by experts in their field, The Psychology of the Asian Consumer highlights how consumer psychology can contribute to an understanding of Asian consumer behaviour and is especially timely in light of today's global economy and its focus on the Pacific Rim. Chapters are organised around the key concepts of theory and culture and include numerous case studies and practical applications. The book focuses on research summaries that provide readers with important, need-to-know information.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 176
• Erscheinungstermin: 3. Juli 2015
• Englisch
• ISBN-13: 9781317514909
• Artikelnr.: 43404209

Autorenporträt

* Leonard Lee is Associate Professor, National University of Singapore * Bernd Schmitt is the Robert D. Calkins Professor of International Business at Columbia Business School and Visiting Professor, ACI and Nanyang Technological University

Inhaltsangabe

1. Why the Asian Consumer? Bernd Schmitt 2. Emerging Research Themes on the
Asian Consumer Leonard Lee Part I. Conceptual Models and Theories 3.
Motivated Forgetting Following Social Identity Threat Amy N. Dalton and Li
Huang 4. The Paradox of Possessions: When Having Less Can Be Merrier
Haiyang Yang, Ziv Carmon, and Ravi Dhar 5. Unintended Effects of Planning
in Goal Striving: Substitution and Amplification Leona Tam, Jelena Spanjol,
and José Antonio Rosa 6. The Role of Impulsivity in Impulse Purchase
Decision Making: A Cross-Cultural Comparison Sarah Hong Xiao and Michael
Nicholson Part II. Cultural Differences in ConsumerBehavior 7. Cultural
Identity and the Antecedents of Risk Taking: Am I Good or Am I Lucky? Ana
Valenzuela, Peter Darke, and Donnel Briley 8. Toward Understanding the
Interplay Between Culture and Goals Antonios Stamatogiannakis, Haiyang
Yang, and Amitava Chattopadhyay 9. Not All Fakes Are Created Equal:
Cultural Differences in Considering Counterfeits Steven Chan and Nelson
Amaral 10. Cultural Differences in Defensive Bias in Response to Deceptive
Advertising Andy H. Ng and Peter Darke Part III. Diverse Consumer Behavior
Among Asian Cultures 11. Malleable Preference: A Nation Equity Perspective
Pavitra Jindahra and Surat Teerakapibal 12. Consumer Self-Connections to
Global Brands in Asia Sunmyoung Cho 13. Impact of Spouses' Past Influence
Patterns on Economic Decision Making: A Couple's Diary Technique Applied in
Vietnamese Households E lfriede Penz and Erich Kirchler 14. Sequential
Cross-Sectional Studies of Values in Singaporeand the United States Soo
Jiuan Tan, Siok Kuan Tambyah, and Lynn R. Kahle Part IV. Current Practices
15. Consumers' Perspective on Mobile Phone Marketing Mustika Sufiati
Purwanegara, Ronny Armando Pitojo, and Mia Tantri Diah Indriani 16. Toward
a Differential Understanding of Social Media Usage and Participation
Benefits: A Cross-Cultural Comparison Between Eastern and Western Users
Werner H. Kunz and Raymond R. Liu 17. Shape Matters: How Logo Shapes
Influence Consumer Reactions Yuwei Jiang, Gerald J. Gorn, Maria Galli, and
Amitava Chattopadhyay 18. Analyses of Corporate Visual Identities: Reaction
of Japanese Consumers to Global Logo Changes Naoko Moriyoshi and Miho
Sasaki 19. Epilogue