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The Rise of the Prequel in the Cinematic Universe of the Early 2000s by Gregory Hammond explores the transformative role that prequels played in shaping the cinematic landscape of the early 21st century. Focusing on the surge of prequel films in iconic franchises like Star Wars, The Lord of the Rings, The Texas Chainsaw Massacre, and Marvel Studios, the book delves into the creative, cultural, and commercial forces behind this shift. Hammond examines how prequels not only expanded beloved universes but also redefined storytelling in franchise filmmaking, enriching character development and exploring the past in ways that influenced both narrative structure and audience engagement. Drawing on historical context, industry trends, and critical analysis, this book offers a deep dive into how the prequel format became a cornerstone of modern cinema, reflecting broader themes of nostalgia, identity, and the quest for new narrative dimensions.
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