The Routledge Companion to Media Audiences (eBook, ePUB)

Redaktion: Hill, Annette; Lunt, Peter

• Format: ePub

Produktbeschreibung

The Routledge Companion to Media Audiences captures the ways in which audiences and audience researchers are adapting to emerging social, cultural, market, technical and environmental conditions.

Bringing together 40 original essays, this anthology explores how our constantly changing encounters with media are complex, contradictory and increasingly commercialized in the modern world. Each specially commissioned chapter by both early-career and experienced international scholars surveys new conceptualizations and constitutions of audiences, and assesses key issues, themes and developments within the field. As such, this companion cements itself as an indispensable guide for students and researchers who seek a comprehensive overview and source of inspiration for a diverse range of topics in media audiences.

The Routledge Companion to Media Audiences is an accessible, landmark tool which enhances our understanding of how media is utilized through advanced empirical research and methodological enquiry. It is a must-read for media studies, communication studies, cultural studies, humanities and social science scholars and students.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 600
• Erscheinungstermin: 27. September 2024
• Englisch
• ISBN-13: 9781040094969
• Artikelnr.: 72282329

Autorenporträt

Annette Hill is Professor in Media and Communication, Jönköping University, Sweden. With 25 years' experience of audience research, in over 100 publications, her work addresses transnational audiences for factual and fictional genres, live events, tourism and theatre, using multi methods and analytic dialogue with industry and citizen stakeholders. Peter Lunt is Professor of Media and Communication at the University of Leicester, UK. His research encompasses audience research, media regulation and the relationship between media research and social theory.

Inhaltsangabe

Introduction to Companion to Media Audiences PART I: AUDIENCE THEORIES AND
APPROACHES Introduction 1. Constituting the Techno-Normal: The Practices of
Everyday Media Consumption 2. Mediations, Popular Cultures, and
Cartographies: Contemporary Audiences in Latin America 3. Media Audiences
as Explorers of Interpretant Signs and Vulnerable Frames 4. How
Universalised Language Misconstrues Audiences in the "Middle East" 5.
De-westernizing Fan Studies in the Era of Globalization and Digitization 6.
Media-Ready Feminism, Everyday Sexism, and Audience Reception: Negotiating
the Entanglements of Polysemic Televisual Texts 7. From Media Audiences to
Everyday Cultures and from Signifying Practice to Practical Sense PART II:
AUDIENCE IMAGINARIES Introduction 8. Broadening the Imagined Audience: The
Case of "Gamers" 9. Platformisation and Personalisation: The making of
"contingent" online audiences 10. Imagining Audiences as Media Users:
Audience Research's Role as an Imagining Institution 11. Relationship
Status of Journalists with Their Audiences on Social Media: It's
Complicated 12. Allies or Antagonists? Reconciling Engaged Journalism's
Imagined Audiences 13. When TV Shows Get More Inclusive, Yet Audiences More
Divided: How to Study Fan and Anti-Fan Communities Online PART III:
AUDIENCE MODES Introduction - Audience Modes: A Granular Approach 14.
Transmedia (Anti-storytelling) Audiences 15. Virtual (Idol) Audiences:
Canon, Fanon and Multivocality in Vocaloid Cultures 16. Immersive
Audiences: Dreaming Of Living in Media 17. Streaming Audiences:
Deconstruction of Fashion Gender Stereotypes Through the Imitation of TV
Series Outfits 18. Reactive Audiences: Carnal Videos 19. Bored Audiences:
Zoned In and Out PART IV: AUDIENCE ENGAGEMENT AND EXPERIENCES Introduction
20. Tracking Engagement in Documentary Viewing: A Critical Retrospect 21.
When Does Documentary Cut Through? The Challenge of Tracing Documentary's
Social and Political Impact Through Audience Research 22. Playing the
Audience Card 23. Rethinking Transmedia Audiences 24. Social Movements and
the Self-mediation of Vulnerability on Digital Media PART V: AUDIENCES,
AFFECT AND IDENTITIES Introduction 25. 'I Know What You Mean'. Contingency
and Contextualisation: Subjects, Technology and Affect in Everyday Practice
26. Unwanted Audienceship, Audience Resilience: A Case Study of the MIRROR
Incident in Hong Kong 27. Black Audiences, Brand Voices, and Affective
Communities 28. What's Labour Got to Do with It? Getting (Back) To Class
and Culture in Audience Research 29. Intimate Orientations: People's
Everyday Engagements with Digital Media PART VI: AUDIENCE PLACES AND
ENVIRONMENTS Introduction 30. Affective Infrastructuring as a Survival
Mechanism: Unhoused Media Users and Their Media 31. Geometries of Power and
Latin American Feminist Audiences 32. Neuroqueering Audience Research 33.
Slow Reality TV and Chinese Audiences 34. The Felt Experience of
Atmosphere: Implications for Audience Research PART VII: METHODOLOGIES FOR
THE STUDY OF MEDIA AUDIENCES Introduction 35. Rethinking The Methodologies
of Media Effects: Introducing Quantitative Criticalism 36. Audience
Research in a Cross-Cultural Framework: When Lofty Ideals Collide with
Complicated Realities 37. Interviewing as Building Situated Platform
Knowledge: A Reflection on Interviews with Transnational Women Content
Creators 38. Digital Bayanihan as Method: Rethinking the Audience-Producer
Relationship in Influencer Cultures 39. Youth Participatory Action
Research: Methods and the study of audiences 40. Integrating
Autoethnography and Interviewing for Researching Child and Parent Audiences
in Turkey

Rezensionen

"A phenomenal contribution. It not only offers an authoritative and up-to-date survey of the field but also shows how it is being revitalised by engagements with technological, social, geopolitical and cultural shifts. Based on the ideas presented here, audience studies represents an exciting and important set of questions, methods, and critical orientations from which to explore a rapidly changing and ever more media-saturated world."

- Rosalind Gill, Goldsmiths, University of London

"No book can promise conclusions in a field that is ever expanding but it is possible, as in this companion, to offer an updated, state-of-the-art collection of research that explores various disciplinary, thematic, and regional approaches to media audiences. The future of audiences' research is here."

- José Luis Fernández, Consulting professor and researcher on mediatizations, University of Buenos Aires