The Routledge Companion to the History of Advertising (eBook, PDF)

Redaktion: Crawford, Robert; Dickenson, Jackie

• Format: PDF

Produktbeschreibung

With expansive global coverage from an international range of experts, this unique volume critically examines the stakeholders and influences on the production, dissemination, and consumption of advertising - from its early history via the development of mass advertising to the emergence of the digital age. Advertising has been and remains one of the most visible and influential forms of communication globally and the advertising industry is valued in the hundreds of billions worldwide.

While its size, reach, and influence have attracted considerable scholarly attention, the insights from its historical growth and development are less well understood yet provide invaluable insights. This authoritative reference volume provides not only a critical overview of the state of current knowledge and research in advertising history, but also a global overview of the industry's growth and development.

This Companion is a comprehensive source of current scholarship and debate on the history of advertising for advanced students, educators, and researchers in advertising, marketing, communication, and media studies, and will provide an invaluable one-stop literature resource for academics and informed professionals alike.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 478
• Erscheinungstermin: 18. August 2025
• Englisch
• ISBN-13: 9781040410288
• Artikelnr.: 74746713

Autorenporträt

Robert Crawford is Professor of Advertising in the School of Media and Communication at RMIT University, Melbourne, Australia. Jackie Dickenson is Honorary Fellow in the School of Historical and Philosophical Studies at the University of Melbourne, Australia.

Inhaltsangabe

Introduction Part I - The Big Picture 1. Advertising in Popular Culture 2.
Advertising's Relationship with Marketing: Spouse, Hook-Up, or Problem
Child? 3. Advertising Media: From National to Global 4. Advertising and
Consumption 5. Advertising and the Economy in Sweden 6. Politics and
Advertising 7. 'The Proper Study of Markets is Woman': Gender and
Advertising since 1880 8. Representation Matters: Race and Ethnicity in
Advertising History 9. Class in Advertising History 10. Advertising and
Empire 11. Advertising Colonial Congo Part II - The National Experience
12. The Historical Development of Advertising in Kenya from the Nineteenth
to Twenty-First Centuries 13. Advertising in Nigeria: Origins and
Development 14. The Development of Modern Advertising History in China 15.
Advertising History of South Korea in the Nineteenth and Twentieth
Centuries 16. Advertising History in Japan: From the Edo Period to the
Internet Era 17. Advertising in Thailand 18. Arab Advertising in the
Nineteenth and Twentieth Centuries 19. The Evolving Nature of the
Advertising Industry in Israel 20. Advertising and Germany: Professional
Development, Cultural Conflicts, and Political Entanglements 21. The
History of Advertising in France 22. Catching the Eye of the Beholder:
Italian Advertising in the Twentieth Century 23. Cultural Values Reflected
in Twentieth Century Irish Television Advertising 24. Advertising in
Britain 25. Advertising in Latvia in the Twentieth Century: Finding Its Own
Voice 26. Advertising across Political Divides: Consumerism and Ideology in
Imperial and Soviet Russia 27. Animating Corporate Communications:
Advertisers, Agents, and Audiences in the United States 1870-1920 28.
Evolution of the 21st Century Advertising Industry in Mexico: Concentration
of Power in the Past and Present 29. Advertising in Brazil: Professional
Fields and Consumption Images 30. Overcoming the Tyranny of Distance:
Australian Advertising over the Nineteenth and Twentieth Centuries