In an economy driven by perception, identity, and trust, this book goes beyond formulas, gimmicks, and scarcity tactics. It offers a blueprint for pricing that becomes:
• A declaration of value • A boundary of leadership • A standard the market rises to meet
Drawing from deep executive insight and high-stakes advisory experience, Dr. Leticia Lilleström shows how to build offers, authority, and communication that command respect - before the price is ever spoken.
Readers will learn how to:
Frame price as leadership, not negotiation. Establish authority through presence, voice, and posture.
Design high-trust offers that are impossible to compare. Build structures that hold their own weight without over-explaining.
Replace discounts with boundaries, and discounts with discipline. Protect positioning by protecting standards.
Build a pricing identity that outlasts trends, tactics, and competitor noise.
Speak price with neutral certainty - calm, anchored, and unapologetic.
Master the Three Dimensions of Trust (self, offer, and identity) so buyers step into their own transformation, not just a transaction.
Transform pricing from fear into legacy. Not just charging more - becoming someone who can hold more.
From boardrooms to private advisory, from premium consulting to C-suite mentorship, THE SACRED DEAL equips leaders to:
Signal authority without arrogance. Filter clients without apology. Sell without pressure, persuasion, or justification.
Align price with identity so the market recognises who you are - before you explain it.
For professionals who operate at the level of consequence, this is not merely a book - it is a turning point in how you value your work, your voice, and your legacy.
Themes:
premium pricing, value and identity, authority positioning, high-trust sales, boundaries and confidence, leadership through standards, strategic influence
Perfect for readers of:
Never Split the Difference (Chris Voss), $100M Offers (Alex Hormozi), The Psychology of Money (Morgan Housel), The 48 Laws of Power (Robert Greene), and works that blend strategy, psychology, and executive presence.
Audience:
consultants, strategists, executive advisors, founders, coaches, board-level leaders, and entrepreneurs who sell transformation, not templates.
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