Jared Douglas

The Sample Effect (eBook, ePUB)

How Taste, Touch, and Tiny Gifts Turn Shoppers into Believers

• Format: ePub

Produktbeschreibung

Why do we say yes to something free-and end up paying more than we planned? The Sample Effect reveals the hidden psychology behind one of marketing's oldest and most irresistible tricks: the free sample. Drawing from behavioral science, neuroscience, and retail design, this engaging book unpacks how small gestures trigger big commitments, and why something as simple as a taste, scent, or texture can rewire decision-making in seconds. Far from manipulation, The Sample Effect shows how generosity, experience, and psychology intertwine to create value that feels real.

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Produktdetails

• Verlag: epubli
• Seitenzahl: 182
• Altersempfehlung: ab 1 Jahre
• Erscheinungstermin: 4. November 2025
• Englisch
• ISBN-13: 9783565077090
• Artikelnr.: 75817268