Holly Berkley, Amanda Walter

The Social Media Advantage (eBook, ePUB)

An Essential Handbook for Small Business

• Format: ePub

Produktbeschreibung

Opening your own business can be a dream come true. As a dedicated small-business owner, you likely have a detailed business plan, expertise in your industry, and the determination to succeed. All you need now is an effective marketing strategy that won't break the bank. With all of the new media marketing options out there, where do you begin? Does your business need a company blog, Facebook account, Twitter feed, or all of the above? How do you communicate to your customers using this medium? How do you build online networks? How can you use all of this to your advantage? In this book, authors Berkley and Walter answer all of these questions and explain why social media is such an important tool for small businesses. The Social Media Advantage is a book that demonstrates you don't need to be a marketing guru to have a successful social media presence. This book is a how-to guide for small-business owners who may have no knowledge about social media, but are eager to learn how they can turn tweets into profits. Using case studies and examples, Berkley teaches readers how to: . Become familiar with social media networks such as Facebook, Twitter, LinkedIn, MySpace, blogs and more . Create and execute a social media plan Web/Social Networking . Maximize the benefits of social media and avoid the pitfalls . Maintain your online presence efficiently . Build up your list of friends and followers . Network to effectively expand your customer or client base . Maintain a professional voice for your business Unlike traditional forms of marketing, which may require a large budget, there is no financial cost to a social media campaign. You have nothing to lose and everything to gain. The Social Media Advantage gives you the knowledge, skills, and confidence to develop an effective social media to help make your business a success!

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Produktdetails

• Verlag: Self-Counsel Press
• Seitenzahl: 152
• Erscheinungstermin: 1. Februar 2013
• Englisch
• ISBN-13: 9781770409088
• Artikelnr.: 48162004

Autorenporträt

Self-Counsel Press is the premier source for self-help law books and books for small business. All of our legal titles are written by lawyers who practise in the field they are writing about. Our business books are written by experts on the topic. People who have "been there, done that" in the businesses they write about, and know how to clearly and simply describe what they have learned. We are proud to have been the pioneer publisher of self-help law titles in North America when we launched our first Divorce Guide in 1971.