Kristin Magette
The Social Media Imperative (eBook, ePUB)
School Leadership and Strategies for Success
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Kristin Magette
The Social Media Imperative (eBook, ePUB)
School Leadership and Strategies for Success
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Leaders have a tremendous opportunity to embrace social media for teaching, learning, and communicating - and the time is now. This practical guide can help anyone implement social media in a school system, while managing risk. Learn steps to create policy, procedures, and guidelines, as well as strategies to help open the minds of reluctant colleagues. Understand how to use live video, social leadership, and effective monitoring to increase engagement and, ultimately, build trust.
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Leaders have a tremendous opportunity to embrace social media for teaching, learning, and communicating - and the time is now. This practical guide can help anyone implement social media in a school system, while managing risk. Learn steps to create policy, procedures, and guidelines, as well as strategies to help open the minds of reluctant colleagues. Understand how to use live video, social leadership, and effective monitoring to increase engagement and, ultimately, build trust.
Produktdetails
- Produktdetails
- Verlag: Bloomsbury eBooks US
- Seitenzahl: 112
- Erscheinungstermin: 1. Mai 2018
- Englisch
- ISBN-13: 9781475841985
- Artikelnr.: 52381769
- Verlag: Bloomsbury eBooks US
- Seitenzahl: 112
- Erscheinungstermin: 1. Mai 2018
- Englisch
- ISBN-13: 9781475841985
- Artikelnr.: 52381769
- Herstellerkennzeichnung Die Herstellerinformationen sind derzeit nicht verfügbar.
Kristin Magette, APR, is an award-winning public relations professional and advocate for service, strategic communications, and collaboration. A proud lifelong Kansan, she always makes time for her family, sharing stories, big laughs, and great food.
Foreword - Rich Bagin
Preface
Acknowledgements
Introduction
CHAPTER 1
Social Media Matters to Schools
Our "constantly connected" world"The U.S. Digital Consumer Report,"
February 10, 2014,
http://www.nielsen.com/us/en/reports/2014/the-us-digital-consumer-report.html."2016
Nielsen Social Media Report," January 1, 2017
http://www.nielsen.com/us/en/insights/reports/2017/2016-nielsen-social-media-report.htmlBring
the Digital World Into the ClassroomCommunicate With Parents and
PatronsHarness the Social ShareEngage With ParentsSupport Your
EmployeesProtect Your ReputationCHAPTER 2
Why Are We Afraid?
Angry People Will Make Us Look BadWe Need Filters to Protect UsUgly
Headlines
CHAPTER 3
Getting Started
Articulate Your VisionWhere Do You Want To Go?What Are Your
Opportunities?What Are Your Challenges or Barriers?Grow Your GroupTest the
WatersCHAPTER 4
Policy: Expectations and Consequences
Writing Your PolicyBullying and Social MediaHandbook Guidelines for
EmployeesGetting Your Board on BoardCHAPTER 5
Procedures: Organize the Chaos
Information Sharing FormMake It Short, Simple, and PainlessEmbed Key
Policies and GuidelinesCreate Value for the EmployeeDirect SupportSocial
Media ChampionsComments and ResponsesCHAPTER 6
Professional Development: Educate and Empower
Starting Out RightThe Digital TattooOngoing SupportTraining New
TeachersAnnual Reminders to All EmployeesOccasional InserviceInformal
Discussion GroupsSocial Media ChampionsStudent PrivacyMonitoring
AccountsRecognize to EncourageExpand the PLNCHAPTER 7
Social Media Best Practices
Writing Your PostWhat's a Hashtag?Make Sure Your Message Gets ThroughGive
Your Followers What They WantUse Photos and VideoLink to ContentMonitor
TrendsFacebook AlgorithmsTwitterInstagramYouTubeLive VideoPaying for
PostsMeasuring Your WorkLeaders on Social MediaBe Strategic About Your
UseFacebook BasicsCHAPTER 8
Teaching and Learning
Real-World RelevanceHashtags to Extend the ClassroomDigital
CitizenshipParents as Empowered PartnersCHAPTER 9
Communicating to Families and Other Stakeholders
Tune into Station WII-FMWhat Works - and WinsBuild a Platform for
CommunicationGrow a CommunityLet Your Fans PostCommunity GuidelinesTell
Your StoryBroadcast LiveCHAPTER 10
When Social Media Isn't Easy: Nasty Comments and Crisis Events
Ugly CommentsMonitor the Conversation ThreadProvide a Simple, Unemotional
ResponsePrivately Contact the CommenterSolve Problems, but Don't
DebateNasty Posts on Other PagesStand Up for EmployeesShare Bad NewsUse the
Power of SocialIt's FastFans Are PassionatePeople Want to ShareBe
PreparedCONCLUSION
ABOUT THE AUTHOR
Preface
Acknowledgements
Introduction
CHAPTER 1
Social Media Matters to Schools
Our "constantly connected" world"The U.S. Digital Consumer Report,"
February 10, 2014,
http://www.nielsen.com/us/en/reports/2014/the-us-digital-consumer-report.html."2016
Nielsen Social Media Report," January 1, 2017
http://www.nielsen.com/us/en/insights/reports/2017/2016-nielsen-social-media-report.htmlBring
the Digital World Into the ClassroomCommunicate With Parents and
PatronsHarness the Social ShareEngage With ParentsSupport Your
EmployeesProtect Your ReputationCHAPTER 2
Why Are We Afraid?
Angry People Will Make Us Look BadWe Need Filters to Protect UsUgly
Headlines
CHAPTER 3
Getting Started
Articulate Your VisionWhere Do You Want To Go?What Are Your
Opportunities?What Are Your Challenges or Barriers?Grow Your GroupTest the
WatersCHAPTER 4
Policy: Expectations and Consequences
Writing Your PolicyBullying and Social MediaHandbook Guidelines for
EmployeesGetting Your Board on BoardCHAPTER 5
Procedures: Organize the Chaos
Information Sharing FormMake It Short, Simple, and PainlessEmbed Key
Policies and GuidelinesCreate Value for the EmployeeDirect SupportSocial
Media ChampionsComments and ResponsesCHAPTER 6
Professional Development: Educate and Empower
Starting Out RightThe Digital TattooOngoing SupportTraining New
TeachersAnnual Reminders to All EmployeesOccasional InserviceInformal
Discussion GroupsSocial Media ChampionsStudent PrivacyMonitoring
AccountsRecognize to EncourageExpand the PLNCHAPTER 7
Social Media Best Practices
Writing Your PostWhat's a Hashtag?Make Sure Your Message Gets ThroughGive
Your Followers What They WantUse Photos and VideoLink to ContentMonitor
TrendsFacebook AlgorithmsTwitterInstagramYouTubeLive VideoPaying for
PostsMeasuring Your WorkLeaders on Social MediaBe Strategic About Your
UseFacebook BasicsCHAPTER 8
Teaching and Learning
Real-World RelevanceHashtags to Extend the ClassroomDigital
CitizenshipParents as Empowered PartnersCHAPTER 9
Communicating to Families and Other Stakeholders
Tune into Station WII-FMWhat Works - and WinsBuild a Platform for
CommunicationGrow a CommunityLet Your Fans PostCommunity GuidelinesTell
Your StoryBroadcast LiveCHAPTER 10
When Social Media Isn't Easy: Nasty Comments and Crisis Events
Ugly CommentsMonitor the Conversation ThreadProvide a Simple, Unemotional
ResponsePrivately Contact the CommenterSolve Problems, but Don't
DebateNasty Posts on Other PagesStand Up for EmployeesShare Bad NewsUse the
Power of SocialIt's FastFans Are PassionatePeople Want to ShareBe
PreparedCONCLUSION
ABOUT THE AUTHOR
Foreword - Rich Bagin
Preface
Acknowledgements
Introduction
CHAPTER 1
Social Media Matters to Schools
Our "constantly connected" world"The U.S. Digital Consumer Report,"
February 10, 2014,
http://www.nielsen.com/us/en/reports/2014/the-us-digital-consumer-report.html."2016
Nielsen Social Media Report," January 1, 2017
http://www.nielsen.com/us/en/insights/reports/2017/2016-nielsen-social-media-report.htmlBring
the Digital World Into the ClassroomCommunicate With Parents and
PatronsHarness the Social ShareEngage With ParentsSupport Your
EmployeesProtect Your ReputationCHAPTER 2
Why Are We Afraid?
Angry People Will Make Us Look BadWe Need Filters to Protect UsUgly
Headlines
CHAPTER 3
Getting Started
Articulate Your VisionWhere Do You Want To Go?What Are Your
Opportunities?What Are Your Challenges or Barriers?Grow Your GroupTest the
WatersCHAPTER 4
Policy: Expectations and Consequences
Writing Your PolicyBullying and Social MediaHandbook Guidelines for
EmployeesGetting Your Board on BoardCHAPTER 5
Procedures: Organize the Chaos
Information Sharing FormMake It Short, Simple, and PainlessEmbed Key
Policies and GuidelinesCreate Value for the EmployeeDirect SupportSocial
Media ChampionsComments and ResponsesCHAPTER 6
Professional Development: Educate and Empower
Starting Out RightThe Digital TattooOngoing SupportTraining New
TeachersAnnual Reminders to All EmployeesOccasional InserviceInformal
Discussion GroupsSocial Media ChampionsStudent PrivacyMonitoring
AccountsRecognize to EncourageExpand the PLNCHAPTER 7
Social Media Best Practices
Writing Your PostWhat's a Hashtag?Make Sure Your Message Gets ThroughGive
Your Followers What They WantUse Photos and VideoLink to ContentMonitor
TrendsFacebook AlgorithmsTwitterInstagramYouTubeLive VideoPaying for
PostsMeasuring Your WorkLeaders on Social MediaBe Strategic About Your
UseFacebook BasicsCHAPTER 8
Teaching and Learning
Real-World RelevanceHashtags to Extend the ClassroomDigital
CitizenshipParents as Empowered PartnersCHAPTER 9
Communicating to Families and Other Stakeholders
Tune into Station WII-FMWhat Works - and WinsBuild a Platform for
CommunicationGrow a CommunityLet Your Fans PostCommunity GuidelinesTell
Your StoryBroadcast LiveCHAPTER 10
When Social Media Isn't Easy: Nasty Comments and Crisis Events
Ugly CommentsMonitor the Conversation ThreadProvide a Simple, Unemotional
ResponsePrivately Contact the CommenterSolve Problems, but Don't
DebateNasty Posts on Other PagesStand Up for EmployeesShare Bad NewsUse the
Power of SocialIt's FastFans Are PassionatePeople Want to ShareBe
PreparedCONCLUSION
ABOUT THE AUTHOR
Preface
Acknowledgements
Introduction
CHAPTER 1
Social Media Matters to Schools
Our "constantly connected" world"The U.S. Digital Consumer Report,"
February 10, 2014,
http://www.nielsen.com/us/en/reports/2014/the-us-digital-consumer-report.html."2016
Nielsen Social Media Report," January 1, 2017
http://www.nielsen.com/us/en/insights/reports/2017/2016-nielsen-social-media-report.htmlBring
the Digital World Into the ClassroomCommunicate With Parents and
PatronsHarness the Social ShareEngage With ParentsSupport Your
EmployeesProtect Your ReputationCHAPTER 2
Why Are We Afraid?
Angry People Will Make Us Look BadWe Need Filters to Protect UsUgly
Headlines
CHAPTER 3
Getting Started
Articulate Your VisionWhere Do You Want To Go?What Are Your
Opportunities?What Are Your Challenges or Barriers?Grow Your GroupTest the
WatersCHAPTER 4
Policy: Expectations and Consequences
Writing Your PolicyBullying and Social MediaHandbook Guidelines for
EmployeesGetting Your Board on BoardCHAPTER 5
Procedures: Organize the Chaos
Information Sharing FormMake It Short, Simple, and PainlessEmbed Key
Policies and GuidelinesCreate Value for the EmployeeDirect SupportSocial
Media ChampionsComments and ResponsesCHAPTER 6
Professional Development: Educate and Empower
Starting Out RightThe Digital TattooOngoing SupportTraining New
TeachersAnnual Reminders to All EmployeesOccasional InserviceInformal
Discussion GroupsSocial Media ChampionsStudent PrivacyMonitoring
AccountsRecognize to EncourageExpand the PLNCHAPTER 7
Social Media Best Practices
Writing Your PostWhat's a Hashtag?Make Sure Your Message Gets ThroughGive
Your Followers What They WantUse Photos and VideoLink to ContentMonitor
TrendsFacebook AlgorithmsTwitterInstagramYouTubeLive VideoPaying for
PostsMeasuring Your WorkLeaders on Social MediaBe Strategic About Your
UseFacebook BasicsCHAPTER 8
Teaching and Learning
Real-World RelevanceHashtags to Extend the ClassroomDigital
CitizenshipParents as Empowered PartnersCHAPTER 9
Communicating to Families and Other Stakeholders
Tune into Station WII-FMWhat Works - and WinsBuild a Platform for
CommunicationGrow a CommunityLet Your Fans PostCommunity GuidelinesTell
Your StoryBroadcast LiveCHAPTER 10
When Social Media Isn't Easy: Nasty Comments and Crisis Events
Ugly CommentsMonitor the Conversation ThreadProvide a Simple, Unemotional
ResponsePrivately Contact the CommenterSolve Problems, but Don't
DebateNasty Posts on Other PagesStand Up for EmployeesShare Bad NewsUse the
Power of SocialIt's FastFans Are PassionatePeople Want to ShareBe
PreparedCONCLUSION
ABOUT THE AUTHOR







