The Spiral of Silence (eBook, PDF)

New Perspectives on Communication and Public Opinion
Redaktion: Donsbach, Wolfgang; Tsfati, Yariv; Salmon, Charles T.

• Format: PDF

Produktbeschreibung

Since its original articulation in the early 1970s, the 'spiral of silence' theory has become one of the most studied theories of communication and public opinion. It has been tested in varied sociopolitical contexts, with different issues and across communication systems around the world. Attracting the interest of scholars from communication, political science, sociology, public opinion and psychology, it has become both the subject of tempestuous academic debate as well as a mainstay in courses on communication theory globally.

Reflecting substantial new thinking, this collection provides a comprehensive examination of the spiral of silence theory, offering a synthesis of prior research as well as a solid platform for future study. It addresses various ideological and methodological criticisms of the theory, links the theory with allied areas of scholarship, and provides analyses of empirical tests. Contributors join together to present a breadth of disciplinary and international perspectives. As a distinctive and innovative examination of this influential theory, this volume serves as a key resource for future research and scholarship in communicaiton, public opinion, and political science.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 248
• Erscheinungstermin: 3. Januar 2014
• Englisch
• ISBN-13: 9781136447853
• Artikelnr.: 40301253

Autorenporträt

Wolfgang Donsbach is professor of communication at the Department of Media and Communication at Dresden University of Technology, Germany. Charles T. Salmon is Professor and Director of Graduate Research Programmes in the Wee Kim Wee School of Communication and Information at Nanyang Technological University, Singapore. Yariv Tsfati is Associate Professor at the Department of Communication, University of Haifa, Israel.

Inhaltsangabe

1. Open Questions and Future Directions in Spiral of Silence Research
Wolfgang Donsbach, Yariv Tsfati, Charles Salmon 2. Public Opinion and
Social Control Elisabeth Noelle-Neumann Part I: Overview, Evidence, Methods
3. Paradigm Shifts in the Study of Media Effects Denis McQuail 4. Three
contexts of the Spiral of Silence Theory Hans Mathias Kepplinger 5.
Methodological Conundrums in Spiral of Silence Research Jörg Matthes,
Andrew F. Hayes 6. Speaking in Spirals: An Updated Meta-Analysis of the
Spiral of Silence Carroll J. Glynn, Michael E. Huge Part II: Media
Fragmentation, Internet, and Public Opinion 7. Normative Implications of
the Spiral of Silence: Hearing the Other Side in the 21st Century Diana
Mutz, Laura Silver 8. Media and Public Opinion in a Fragmented Society
Patricia Moy, Muzammil M. Hussain 9. Public Opinion Expression in Online
Environments Patrick Rössler, Anne Schulz 10. Linking Social Network
Analysis to the Spiral of Silence, Coorientation, and Political Discussion:
The Intersection of Political Perceptions and Political Communication
William P. Eveland, Jr. Part III: Allied Research Traditions 11. Social
norms, spirals of silence and framing theory: An argument for considering
cross-cultural differences in media effects research Timothy K.F. Fung,
Dietram A. Scheufele 12. The Intersection of Third-Person Effect and Spiral
of Silence Albert C. Gunther 13. Pluralistic Ignorance and the Spiral of
Silence Meet: Mutual Lessons Jacob Shamir 14. Opinion Leadership and Public
Opinion: Where Weak/Strong Media Paradigms Converge Gabriel Weimann 15.
Vernacular Rhetoric, Considered Public Opinion and Modes of Publicity
Gerard A. Hauser Part IV: Intercultural Contexts 16. World Public Opinion
Frank Louis Rusciano 17. Cultural Orientation and the Spiral of Silence
Benjamin H. Detenber, Sonny Rosenthal 18. The Kuuki Theory and the Spiral
of Silence Youichi Ito A Personal Tribute Elisabeth Noelle-Neumann and the
Mysteries of Solitude Mihaly Csikszentmihalyi