Michael D'Oliveiro

The Streaming Media Guide (eBook, PDF)

How to Successfully Integrate Streaming Media Into Your Communications Strategy

• Format: PDF

Produktbeschreibung

Streaming media has irreversibly revolutionised the ways in which media is transmitted and consumed. Most of us engage with streaming media on a daily basis via platforms that deliver our entertainment: Spotify, YouTube and Netflix are new brands which many of us engage with daily for our information and entertainment. It has created upheaval in the entire value chain and wiped out industries slow to adapt to it (like the video store rental chain). And it continues to evolve. Streaming media is transforming business communications in myriad ways, and it is becoming almost as crucial for project managers and marketers to understand streaming technology as it is for media professionals.

The Streaming Media Guide demystifies the technology and features behind a successful streaming media service, especially in the context of how it is used by broadcasters and other media organisations. Common terms and systems being used in this space are presented and defined simply and clearly for non-technical readers. Best practice examples from Michael D'Oliveiro's experiences demonstrate how this technology can be successfully implemented.

This book equips any media professional with the most basic of traditional media knowledge to enable confident conversations in the typical media organisation they work in. For technology-based graduates or dedicated broadcast professional seeking to refresh their understanding, this book provides enough information to form a solid foundation for day-to-day work. Finally, for leaders in cross-functional senior management matrices, information is provided to enable you to understand and exploit streaming media capabilities as a business. This will be the ultimate reference source, guaranteed to be bedside reading for anyone serious about using streaming media.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 172
• Erscheinungstermin: 3. Juni 2019
• Englisch
• ISBN-13: 9780429770906
• Artikelnr.: 56935493

Autorenporträt

Michael D'Oliveiro has over 20 years of experience, primarily in the broadcast and streaming media industry, both in Australia and South-East Asia. Well-versed in production, operations and product management, Michael was recently Country Head of HOOQ Singapore, the regional, subscription-based streaming platform.

Inhaltsangabe

List of Figures and Tables
Acknowledgements
Abbreviations
Introduction
Chapter 1. Streaming media today
Getting definitions right
Streaming media today: the basics
Media before the Internet Boom (1990 - 2000)
Media during and after the Internet Boom (2001 - 2015)
The Media Renaissance (2015 till the present day)
New uses of streaming media today
Start with good content
Key takeaways
Chapter 2. Streaming media technology today
What is Cloud? Public Cloud and Private Cloud
Media types
What is an online video platform (OVP)
What is a content management system? Cloud storage
What is transcoding and encoding? Video players
Video player features
Video analytics
Recommendation engine
Putting it together: a systems integrator (SI)
Key takeaways
Chapter 3. Protecting your streaming media
The basics of encryption
Why we need DRM
Using a digital rights locker
Other ways to protect media
Preventing insider piracy
Key takeaways
Chapter 4. Distributing your streaming media
How traditional distribution worked
How internet distribution works
Internet distribution - the online-to-offline model
Internet distribution - the P2P model
Internet distribution - the CDN model
CDN types
Basic CDN capabilities
Paying for CDN services
Key takeaways
Chapter 5. User experience
What is UI? What is UX? Customer journey mapping - B2C
Customer journey mapping - B2B
Paying for UX/UI
Key takeaways
Chapter 6. Identity access management
Identity data
Authorisation of users
Data privacy of users
Entitlement of users
How entitlements work
IAM for better customer engagement
Compliance
Federated identity management
Paying for IAM services
Key takeaways
Chapter 7. Commercialising your service
How 'windows' affect content availability
The advertising model
Measuring advertising success
The subscription model
The transaction model
Hybrid models
Key takeaways
Chapter 8. Live streaming media
Live internal communications
Live external communications
Linear TV streaming
What is an encoder? Cloud encoding
Architecting live streams
Live streaming monitoring
Paying for live streaming
Professional solutions
Parting thoughts
Key takeaways
Bibliography
Index