Oxford Business Publishing

The Unseen Influence Of Anchors On Our Judgments (eBook, ePUB)

A Challenge To Rationality

• Format: ePub

Produktbeschreibung

THE UNSEEN INFLUENCE OF ANCHORS ON OUR JUDGMENTS

A CHALLENGE TO RATIONALITY

(PSYCHOLOGY & DECISION-MAKING)

WRITTEN BY: OXFORD BUSINESS PUBLISHING

ABOUT THIS BOOK

This book has been crafted by integrating the insights and expertise of numerous renowned international specialists in the field. Rather than relying on a single or average source, it draws from a rich combination of premium, authoritative perspectives, ensuring that readers gain access to the highest quality knowledge available.

CONTENT:

Introduction: Two Minds At Work

The Hidden Currents Of Intuition: System 1's Dominance

A Curious Discovery: The Wheel Of Fortune Experiment

Two Paths To Influence: Anchoring As Adjustment And Priming

System 2's Effortful Recalibration: Anchoring As Adjustment

System 1's Automatic Pull: Anchoring As Priming

Measuring The Grip: The Anchoring Index

Randomness Is No Shield: The Power Of Irrelevant Anchors

Anchors In The Marketplace: Consumer Behavior And Marketing

The First Move Advantage: Anchoring In Negotiations

Experts And The Anchor: Professional Judgments In Law And Finance

What You See Is All There Is (Wysiati) And Anchoring

The Struggle For Control: Mobilizing System 2 Against Anchors

Cognitive Strain As A Defense: When Difficulty Helps

Beyond The Illusion: Implications For Rationality And Autonomy

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Produktdetails

• Verlag: Oxford Publishing
• Seitenzahl: 43
• Erscheinungstermin: 27. August 2025
• Englisch
• ISBN-13: 6610001037536
• Artikelnr.: 75331031