• He is listed as one of the 500 most influential Muslims in the world and by CNN as one of 25 Muslims changing America.
• In recent years he has been a prominent critic of the separation of migrant children from their families, and a supporter of rights for refugees and persecuted minorities.
• In 2016 he was present at the shooting of police officers in Dallas and in the aftermath appealed for calm, togetherness, and a different path for America - one of unity and peace.
• This book presents a series of YouTube videos he delivered in 2019. Many of the videos were watched hundreds of thousands of times. The total views for the playlist is 1 million.
• Many videos featuring him on Youtube have been viewed millions of times.
• This book will stand out due to the author's notoriety.
• A big feature of this book is including a commentary on the rituals and the meaning behind them. This topic has rarely been done in books beyond detailing what needs to be done during a pilgrimage.
• Omar Suleiman's books are perennial sellers, especially in this format, so we expect this title to have an extremely long tail.
• The author and his organization, the Yaqeen Institute, will be promoting this book.
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