With the rise of China's economy since its government's late-1970s economic and political reform, WCM has become a useful tool for showcasing changes to the image of 'modern' and 'contemporary' China. At the same time, a new Chinese middle class, following the rapid economic (and cultural) development in China's coastal cities, has also emerged, becoming a substantial demographic involved in the learning, appreciation, and consumption of WCM. Especially in the past 20 years, a new WCM scene has developed quickly and established as an industry in China; one critically enmeshed in both the business and political worlds. Many ground-breaking cultural events have taken place in the last decades. These have shown themselves to be huge forces behind the development of China's domestic (and fledgling international) classical music aspirations.
The book will be valuable for those interested in arts/music management, music industry studies, China studies, cultural and creative industry studies, and ethnomusicology.
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