Marko Hansen gets no respect.
The Rodney Dangerfield of Fitness. For over 30 years, from 1993 to 2025, except for a four-year licensing agreement with
Bowflex in between, Marko the quirky, eccentric, offbeat inventor, attracts zero press outside of Tucson as well as no interest from fitness industry behemoths. He has no professional credentials. No engineering background. No formal schooling in exercise physiology or kinesiology. Since 1993, Marko tried selling the entire fitness industry on the basic idea that two flywheels provide a more efficient total body workout than a regular one-flywheel
Spinning bike. While it is obvious that his crude, dual-flywheel stationary climbing bike lacks the trendy high-tech bells and whistles, his attempts to bring it to market himself (incl., 3 fitness trade shows -- after
Bowflex passed in favor of
TreadClimber) becomes a funny futile adventure that consumes 33 years out of Marko's 66-year-old life, where he sadly lands smack dab back on square one. Despite being the only one at fitness trade shows with a stationary dual-flywheel climbing bike, his manic, scattered ADHD energy and fluctuating desperation in openly avowing his
"Quit Spinning Your Wheel with Half a Workout. Do the Total Body Thing!" mantra, all fall on deaf ears to the trend-driven industry executives. By doing it all alone, having a severe lack of funds, no publicist, coupled with both of his parents going into home hospice, Marko and his wife are left with some serious soul-searching for their not-too-distant future. Tucson's horrid, never-ending, sunbaked, 11-month summers made it easy. Get out of Tucson! ASAP! After buying a fixer-upper home sight unseen, Marko, his wife and 10 critters move to the Finger Lakes region of Central NY. After moving to NY and seeing that the fixer-upper home they bought wasn't habitable, they had to move into a cheap country motel. Thanks to serendipity, they are saved as they miraculously are able to buy the motel, and find peace and happiness. Until... the container of fitness machines is finally moved from Tucson to their motel in 2019. Marko then rediscovers his genuine love for his own fitness invention, as he drops over 80 pounds, adds spring-based oscillation, is granted a new patent, over 29 years after his previous patent and begins working out a half-hour a day, gets down to his 1976 high school graduation weight and celebrates over a half-century of beer, tequila, and cannabis.
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