Robert Mano

Thinking Beyond the Obvious (eBook, ePUB)

A Simple Concept that Drives Business Success

• Format: ePub

Produktbeschreibung

Business consultant Robert Mano has given many business owners hope. Formally a president of a multi-million dollar company but more importantly a small business owner, he has revitalized businesses with an easily understood concept. Successful businesses use it; most do not realize they are doing it. Once you read, "Thinking Beyond the Obvious," you will immediately grasp the simplicity of the concept and quickly recognize the driving factors of a successful business like never before. You will have an epiphany. Simply said, you will have that, "Wow! Why didn't I think about that?" moment. You will see each business, including your own, through a completely different and savvy pair of eyes. It will be like taking off the blinders. Simple yes. Exciting, absolutely. Thinking Beyond the Obvious will: Differentiate your business from every other business in the marketplace, Position your business for success, Transform your attitude from one of blank to one of "Wow, I can do this," Provide simple, proven ideas that you can immediately use to more effectively and efficiently compete in the marketplace. If you are looking for real world illustrations and practical insights on how to supercharge your business, and you are looking for that million-dollar idea to position your business for success, your search is over.

Produktdetails

• Verlag: Morgan James Publishing
• Seitenzahl: 138
• Erscheinungstermin: 31. Dezember 2020
• Englisch
• ISBN-13: 9781600378706
• Artikelnr.: 38328984

Autorenporträt

Robert Mano is a business consultant with experience that spans the spectrum from small businesses and startups to medium sized companies. He learned traditional marketing, sales, business and executive management at corporate giants Nestlé, Tenneco, Dole and Yorkshire Dried Fruit and Nut where he served as president. But more importantly, he experienced real world small business management while owning and operating 3 franchise sandwich shops. Taking the discipline of his corporate experience and coupling it with his small business ownership experience gives Robert a unique understanding of the problems and frustrations facing business owners today. Robert founded Mano Y Mano Consulting in 2003 with the goal of positioning businesses for success. Robert uses a proprietary concept called Thinking Beyond the Obvious to help businesses reach their potential. Thinking Beyond the Obvious is providing businesses with solutions that are outside the boundaries of ordinary thinking. Through his coaching/consulting, speaking engagements, training seminars and workshops, and published articles, Robert has instilled a renewed confidence and passion in those that own their own businesses.

Inhaltsangabe

Table of Contents:
Chapter One: Picking Tomatoes-My First Thinking Beyond The Obvious Moment
  Thinking Beyond the Obvious Examples
Chapter Two: An Infected Workplace
  Your Attitude
  An Infected Workplace
  Attitude Adjustment
Chapter Three: Are we there yet?
  Creating Your Visions
  Creating a Shared Vision
Chapter Four: “Me Too’s” Fail
  Uniquely Positioning Your Business
  A Rational Positioning
  An Emotional Positioning
  Creating your Unique Selling Proposition
Chapter Five: Marketing is Everything
  Your Brand, the Lasting Impression
  Integrated Marketing, Speaking With One Compelling Voice
Chapter Six: Is it “Mommy Clean”?
  Your Customer Experience
  Everyone is a Critic
  Operations
  Continuous Improvement
  Marketing
Chapter Seven: Fruitful Employees
  Management Must Lead the Way
  Truly Listen to Your Employees
  Communicate With Your Employees
  Hire the Right Person
  Recognize Fruitful Employees
Chapter Eight: Great-Grandmothers Do It Too.
Chapter Nine: A New Beginning