The book draws on historical and ethnographic examples from Aotearoa New Zealand, China, France, India, Peru, Central Europe, and the United Kingdom to enhance our understandings of the dialogic matrices of time and temporality that are generated within, and which simultaneously generate various economic, social, political, religious, and moral modalities of alcohol in all their conceits and deceits.
Time and Alcohol: It's Five O'Clock Somewhere! will appeal to researchers and undergraduates from a wide range of disciplines, including sociology, history, anthropology, cultural studies, geography, marketing, and business studies.
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