Stephen L J Smith

Tourism Analysis (eBook, ePUB)

A Handbook

• Format: ePub

Produktbeschreibung

Provides practical advice on the use of quantitative techniques used in tourism. Thoroughly revised and updated, the new edition includes new guidelines for domestic and international statistics produced by the World Tourism Organization. The book provides practical tools for both market planning as well as for product assessment, especially regional and environmental planning.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 336
• Erscheinungstermin: 3. Juni 2014
• Englisch
• ISBN-13: 9781317890898
• Artikelnr.: 41067669

Autorenporträt

Stephen L J Smith

Inhaltsangabe

1. An overview of tourism research. 2. Defining and describing tourism. 3.
Collecting data on tourism. 4. Understanding the tourist. 5. Segmenting the
tourism market. 6. Forecasting tourism demand and market trends. 7.
Selecting a site for business development. 8. Defining the geographic scope
of the industry. 9. Describing tourism regions. 10. Shadow prices and
non-marketing valuation. 11. Impact and evaluation methods. Appendix.