Tourism, Hospitality and Digital Transformation (eBook, PDF)

Strategic Management Aspects
Redaktion: Tajeddini, Kayhan; Merkle, Thorsten; Ratten, Vanessa

• Format: PDF

Produktbeschreibung

Innovation and technological advancements can be disruptive forces, especially for conventional business in the hospitality and tourism industries. This book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively. It examines a wide scope of topics, from environmental scanning, formulation, implementation and evaluation to the way managers make strategy choices for better organizational performance.

The book illustrates how companies can re-orient their strategies and appraise the effectiveness of the business; its key competitors; and how they should set business goals through various cases, i.e. different types of hospitality and tourism business from traditional hotels to Airbnb and endeavors to provide strategic conceptual theories with real world application through such case studies.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 250
• Erscheinungstermin: 8. Oktober 2019
• Englisch
• ISBN-13: 9780429623554
• Artikelnr.: 57877033

Inhaltsangabe

1. Tourism, Hospitality and Digital Transformation: The Relevance for
Society 2. Digitalization in the Hotel Industry 3. Change Management and
Leadership in the Fourth Industrial Revolution 4. Love is the Bridge
between You and Everything: Relationships of Identity, Experience, and
Benevolence to Travelers' Loyalty and Willingness to Purchase 5.
Understanding organizational agility: evidence from the hotel industry in
Iran 6. The Application of Theories about Capital Structure: Packing Order,
Trade-off and Signaling in the Hotel Units in Portugal 7. Do Customers
Really Matter? Effect of Customer Orientation on Innovativeness: Evidence
from Hotel Industry in Poland 8. Destination Functional Attributes and
Tourists' Revisit Intention to Sri Lanka's Pasikuda: A Critical Role of
Destination Brand Equity 9. Digital Application: Evidence from Zurich
Airport 10. Innovation in Tourism Destination Marketing 11. Surf Tourism
Knowledge System: A Conceptual Approach