Towards Transformative Education in Marketing (eBook, PDF)

Challenging Rhetoric and Embracing Change
Redaktion: Heath, Teresa; O'Malley, Lisa; Moufahim, Mona

• Format: PDF

Produktbeschreibung

This book collects bold and challenging contributions to pedagogy that foster creative and critical thinking in the marketing classroom. The chapters in this book were originally published as a special issue of Journal of Marketing Management.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 184
• Erscheinungstermin: 30. Juni 2025
• Englisch
• ISBN-13: 9781040406502
• Artikelnr.: 74332121

Autorenporträt

Teresa Heath is Associate Professor at the University of Minho and holds the position of Honorary Associate Professor at the University of Nottingham. Her research and teaching focus on transformative marketing and its intersection with sustainability, ethics, and consumption. Teresa advocates for critical pedagogies in marketing that can inform responsible practice. Mona Moufahim is Associate Professor in Marketing at the University of Stirling, UK. She has over 15 years of teaching experience. Using a critical and interpretive approach to research, she is interested in cultural, societal and organisational issues facing marginalised groups in various contexts. Lisa O'Malley is Professor of Marketing at the University of Limerick and Chair of the Academy of Marketing (UK). As a critical marketing scholar, her research and teaching are oriented towards acknowledging and addressing the deleterious impacts of marketing on society.

Inhaltsangabe

Introduction: Critical and creative marketing pedagogies: confronting
rhetoric, addressing inequality, inspiring change
Teresa Heath, Mona Moufahim and Lisa O'Malley
1. On being critically oriented in precarious times: for resistant
curiosity
Mark Tadajewski
2. Crap detecting. Autoethnographic reflections on critical practice in
marketing pedagogy
Chris Hackley
3. Up close and personal: feminist pedagogy in the classroom
Lorna Stevens and Pauline Maclaran
4. Teaching for freedom, caring for ourselves
Helena Liu
5. Poetic pedagogy: emancipatory spaces of Slam poetry for marketing
education
Anoop Bhogal-Nair
6. Towards glitch pedagogy
Chloe Preece and Laryssa Whittaker
7. From the streets to the classroom: power analysis as a tool for critical
pedagogy
Aggelos Panayiotopoulos and Maria Lichrou
8. Gender transformative advertising pedagogy: promoting gender justice
through marketing education
Lauren Gurrieri and Fiona Finn
9. Student-centred theory building: pedagogical collaboration after Mark
Fisher
Paul Haynes
10. Teaching note - Critical pedagogies: practical examples from the
marketing classroom
Mona Moufahim, Teresa Heath, Lisa O'Malley, Katherine Casey, Janice
Denegri-Knott, Alev Kuruoglu, Ismini Pavlopoulou and Anuja Pradhan