Christina Garnett

Transforming Customer-Brand Relationships (eBook, ePUB)

Use Emotional Connection To Build Loyalty

• Format: ePub

Produktbeschreibung

How can you move beyond transactions to create customer relationships that last?

Transforming Customer-Brand Relationships is a practical guide for mid-career marketers who want to develop strategies that build loyalty, strengthen emotional connections and deliver measurable results. Written by marketing strategist Christina Garnett, it combines proven principles, real-world examples and actionable tools to help you replace surface-level interactions with meaningful experiences that turn customers into brand advocates.

By taking a multidisciplinary approach, the book equips you to design strategies that resonate personally with audiences and align with long-term brand goals. You will learn how to:
- Implement social listening to uncover customer needs and opportunities
- Apply the customer voice to shape authentic brand experiences
- Optimize customer service to foster loyalty and advocacy
- Measure emotional engagement with metrics like Net Promoter Score and sentiment analysis

Transforming Customer-Brand Relationships helps you apply advanced marketing strategies that strengthen your professional credibility, expand your impact and create communities around your brand.

Themes include: strategy, principles, emotional engagement, customer voice, social listening, loyalty building

Produktdetails

• Verlag: Kogan Page eBook
• Seitenzahl: 288
• Erscheinungstermin: 3. September 2025
• Englisch
• ISBN-13: 9781398621336
• Artikelnr.: 75280273

Autorenporträt

Christina Garnett is a respected fractional Chief Customer Officer and advisor, renowned for her expertise in advancing customer satisfaction and deepening brand loyalty across diverse industries, from Fortune 500 companies to startups. Based in Virginia, US, she is a contributor for Adweek and a sought-after speaker at major conferences such as INBOUND, Digital Summit, SemRush's Global Marketing Day amongst others. She also runs educational courses for both HubSpot Academic and SemRush.

Inhaltsangabe

Section
ONE: Foundational elements of customer
brand relationships; Chapter
01: The power of the customer
understanding how customer opinion can influence behaviour; Chapter
02: From loyalty to fandom
how brandoms are redefining engagement; Chapter
03: The art of social listening
leveraging social media for affinity; Chapter
04: From satisfaction to affinity
the role of customer service; Chapter
05: Personalization and engagement
how data and creativity create core memories; Chapter
06: Building loyalty at scale
what great looks like; Chapter
07: What does success look like ? the metrics that matter; Chapter
08: The storytellers
creating content that captivates; Chapter
09: Putting it all together
the customer experience blueprint; Section
TWO: Building a community step
by
step; Chapter
10: Building a sense of community; Chapter
11: Designing, onboarding, and measuring success; Chapter
12: Beta testing; Chapter
13: Community launch, communications, and promotion; Chapter
14: The role of online platforms and social media; Section
THREE: Overcoming challenges; Chapter
15: When affinity falters; Chapter
16: Navigating change; Chapter
17: Conclusion
the future of customer experience and brand affinity; Chapter
18: Appendix
recommended reading;