Drawing on the recent 'turns' to affect and emotion and to understanding life in terms of vitality, intensity and 'liveness' in social and cultural theory, the book develops a framework for understanding images as felt and lived out. Analysing different screens across popular culture - the screens of shopping, makeover television programmes, online dieting plans and government health campaigns - it traces how images of self-transformation bring the future into the present and affectively 'draw in' some bodies more than others.
Transforming Images will be of interest to students and scholars working in sociology, media studies, cultural studies and gender studies.
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