Steven M Kates

Twenty Million New Customers! (eBook, PDF)

Understanding Gay Men's Consumer Behavior

• Format: PDF

Produktbeschreibung

A scholarly yet personal study, Twenty Million New Customers! is a mixed shopping bag, taking you on a day-in-the-life tour of the buying patterns of 44 gay men. As an up-to-date catalog of scholarly data, it helps you see how ¿mainstream¿ businesses can tailor their marketing methods to this rapidly expanding demand in a competent, professional, and ethical manner. As a commentary on lifestyle, it transports you to unexplored consumer behavior territory that most people still consider ¿deviant.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 250
• Erscheinungstermin: 19. Dezember 2013
• Englisch
• ISBN-13: 9781317972051
• Artikelnr.: 40299702