Unconventional, Partisan, and Polarizing Rhetoric (eBook, ePUB)

How the 2016 Election Shaped the Way Candidates Strategize, Engage, and Communicate
Redaktion: Kraybill, Jeanine E.

• Format: ePub

Produktbeschreibung

The rhetoric and political communication of the 2016 Presidential Election was arguably unconventional, partisan, and polarizing-becoming a defining characteristic of the tone and feel of the campaign. In this volume we examine how rhetoric and various political communication strategies influenced and shaped the contours of the election and ultimately its outcome. Witnessing the most diverse electorate in U.S. political history, we look at how voters were primed for an anti-establishment/outsider candidate and how various rhetorical and communication appeals were used to strategically engage different groups of voters and at times, leave out or even scapegoat others. We also analyze how rhetoric and political communication shaped the debate on key issues such as climate change, immigration, national security, gender, and representation. In an age where having a social media presence is an essential campaign tool, we examine how Twitter was used by candidates and its impact on the electorate and news coverage. Overall, we demonstrate that political rhetoric and communication is impactful, bearing electoral consequences and the potential for policy outcomes, giving the reader much to consider as we approach the next midterm and general election.

Produktdetails

• Verlag: Bloomsbury eBooks US
• Seitenzahl: 238
• Erscheinungstermin: 14. November 2017
• Englisch
• ISBN-13: 9781498554145
• Artikelnr.: 50285987

Autorenporträt

Jeanine E. Kraybill is assistant professor of political science at California State University, Bakersfield.

Inhaltsangabe

Chapter 1: Considering the Rhetoric and Political Communication of the 2016
Election Jeanine E. Kraybill Chapter 2: Iowa 2016: The Start of an Unusual
Nomination Contest Donna R. Hoffman, Christopher W. Larimer, and Alison D.
Howard Chapter 3: The Tone of Debates: The Difference between Democrats and
Republicans during the Primaries Raul Madrid Jr. Chapter 4: Sending a
Message to Who? Emails as Campaign Communication from Presidential
Candidates Mirya Holman and Abby Perkins Chapter 5: "You Should Smile
More!" Gender and Press Coverage of Candidates During the 2016 Presidential
Primary Carrie Skulley Chapter 6: Latina Sophistication: Policy Issues and
Candidate Choice in the 2016 Presidential Election Ivy A.M. Cargile Chapter
7: Chinese Hoax vs. Climate Hope: An Analysis of Partisan Environmental
Rhetoric in the 2016 Presidential Race Stuart Wood Chapter 8: Tweeting
Religion: The New God Strategy of the 2016 Presidential Election Jeanine E.
Kraybill, Nicole Mirkazemi, and Randy Villegas Chapter 9: The Twitter
Effect: How Trump Used Social Media to Stamp His Brand and Shape the Media
Narrative on Immigration Chris Haynes and Jessica Sattler Chapter 10:
Learning from the Rhetoric and Political Communication of the 2016
Election, a Reflective Essay Jeanine E. Kraybill