Marshall Mcluhan

Understanding Media (eBook, ePUB)

The Extensions of Man

• Format: ePub

Produktbeschreibung

When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century. This edition of McLuhan's best-known book both enhances its accessibility to a general audience and provides the full critical apparatus necessary for scholars. In Terrence Gordon's own words, "McLuhan is in full flight already in the introduction, challenging us to plunge with him into what he calls 'the creative process of knowing.'" Much to the chagrin of his contemporary critics McLuhan's preference was for a prose style that explored rather than explained. Probes, or aphorisms, were an indispensable tool with which he sought to prompt and prod the reader into an "understanding of how media operate" and to provoke reflection. In the 1960s McLuhan's theories aroused both wrath and admiration. It is intriguing to speculate what he might have to say 40 years later on subjects to which he devoted whole chapters such as Television, The Telephone, Weapons, Housing and Money. Today few would dispute that mass media have indeed decentralized modern living and turned the world into a global village. This critical edition features an appendix that makes available for the first time the core of the research project that spawned the book and individual chapter notes are supported by a glossary of terms, indices of subjects, names, and works cited. There is also a complete bibliography of McLuhan's published works. W. Terrence Gordon is Associate General Editor of the Gingko Press McLuhan publishing program, author of the biography Marshall McLuhan: Escape into Understanding and McLuhan for Beginners.

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Produktdetails

• Verlag: Gingko Press
• Seitenzahl: 640
• Erscheinungstermin: 14. Juni 2013
• Englisch
• ISBN-13: 9781584235125
• Artikelnr.: 39065273

Autorenporträt

Marshall McLuhan (1911-1980) Communications theorist, born in Canada. He is known as the original "high guru" of media culture and appeared in Woody Allen's Annie Hall as himself.

Inhaltsangabe

Part 1: Introduction 1. Medium Is the Message 2. Media Hot and Cold 3.
Reversal of the Overheated Medium 4. The Gadget Lover: Narcissus as
Narcosis 5. Hybrid Energy: Les Liaisons Dangereuses 6. Media as Translators
7. Challenge and Collapse: The Nemesis of Creativity Part 2: 8. The Spoken
Word: Flower or Evil? 9. The Written Word: An Eye for an Ear 10. Roads and
Paper Routes 11. Number: Profile of the Crowd 12. Clothing: Our Extended
Skin 13. Housing: New Look and New Outlook 14. Money: The Poor Man's Credit
Card 15. Clocks: The Scent of Time 16. The Print: How to Dig It 17. Comics:
Mad Vestibule to TV 18. The Printed Word: Architect of Nationalism 19.
Wheel, Bicycle, and Airplane 20. The Photograph: The Brothel-without-Walls
21. Press: Government by News Leak 22. Motorcar: The Mechanical Bride 23.
Ads: Keeping Upset with the Joneses 24. Games: The Extensions of Man 25.
Telegraph: The Social Hormone 26. The Typewriter: Into the Age of the Iron
Whim 27. The Telephone: Sounding Brass or Tinkling Symbol? 28. The
Phonograph: The Toy That Shrank the National Chest 29. Movies: The Reel
World 30. Radio: the Tribal Drum 31. Television: The Timid Giant 32.
Weapons: War of the Icons 33. Automation: Learning a Living

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Part 1: Introduction 1. Medium Is the Message 2. Media Hot and Cold 3. Reversal of the Overheated Medium 4. The Gadget Lover: Narcissus as Narcosis 5. Hybrid Energy: Les Liaisons Dangereuses 6. Media as Translators 7. Challenge and Collapse: The Nemesis of Creativity Part 2: 8. The Spoken Word: Flower or Evil? 9. The Written Word: An Eye for an Ear 10. Roads and Paper Routes 11. Number: Profile of the Crowd 12. Clothing: Our Extended Skin 13. Housing: New Look and New Outlook 14. Money: The Poor Man's Credit Card 15. Clocks: The Scent of Time 16. The Print: How to Dig It 17. Comics: Mad Vestibule to TV 18. The Printed Word: Architect of Nationalism 19. Wheel, Bicycle, and Airplane 20. The Photograph: The Brothel-without-Walls 21. Press: Government by News Leak 22. Motorcar: The Mechanical Bride 23. Ads: Keeping Upset with the Joneses 24. Games: The Extensions of Man 25. Telegraph: The Social Hormone 26. The Typewriter: Into the Age of the Iron Whim 27. The Telephone: Sounding Brass or Tinkling Symbol? 28. The Phonograph: The Toy That Shrank the National Chest 29. Movies: The Reel World 30. Radio: the Tribal Drum 31. Television: The Timid Giant 32. Weapons: War of the Icons 33. Automation: Learning a Living

Rezensionen

'He belongs to that small group of radical dreamers and thinkers who are trying to realize and explore the altered conditions of modern existence ... When the growth of post-Einsteinian mythologies is recorded, McLuhan's work will have its distinct place. He stands at the frontier.' - George Steiner, The Times Literary Supplement

'Understanding Media is still the essential read on how the medium is, more and more, the message itself.' - Nicholas Lemann, Sunday Herald

'McLuhan sings of the furthest reaches of electronic culture, when computer technology has replaced language with instant nonverbal communication.' - Wired

'He belongs to that small group of radical dreamers and thinkers who are trying to realize and explore the altered conditions of modern existence ... When the growth of post-Einsteinian mythologies is recorded, McLuhan's work will have its distinct place. He stands at the frontier.' - George Steiner, The Times Literary Supplement

'Understanding Media is still the essential read on how the medium is, more and more, the message itself.' - Nicholas Lemann, Sunday Herald

'McLuhan sings of the furthest reaches of electronic culture, when computer technology has replaced language with instant nonverbal communication.' - Wired