Shyrl L. Plum

Underwriting 101 (eBook, PDF)

Selling College Radio

• Format: PDF

Produktbeschreibung

This media sales primer serves as a step-by-step manual to assist students in attaining sales proficiency and confidence. The author employs a practical, hands-on approach, enabling readers to develop valuable professional and interpersonal skills and to improve their options for obtaining sales positions. Underwriting 101 covers the activities involved in sales work, such as developing sales kits and presentations, handling objections, writing proposals, closing, and preparing underwriting announcements. Role-playing, sales promotion, résumé preparation, and interviewing are also covered.

Special features include:

*materials needed to teach the 15 week course, including a syllabus, calls schedule, positioning worksheet, sample proposals, sample résumé, sample cover letter, and course evaluation;
*comments from former students who have secured sales positions upon completion of the course;
*underwriting announcement guidelines for FCC conformation; and
*a guide to Internet research tools for sales presentation enhancement.

Intended for upper-level students in radio or broadcast sales courses, Underwriting 101 will be useful to sales instructors with or without sales experience. It is also appropriate for use in college radio stations, as a resource for sales departments.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 224
• Erscheinungstermin: 8. April 2014
• Englisch
• ISBN-13: 9781135655990
• Artikelnr.: 40827308

Autorenporträt

Plum, Shyrl L.

Inhaltsangabe

Introduction. Positioning Competing Media
Positioning NCE Stations. Getting Started
Getting Organized. A Strategy for Success. Sales Call Reports. Writing Proposals. Handling Objections
Role-Playing. Selling Without Ratings
Using RAB Research. Writing Underwriting Announcements. A Salesperson's Dilemma
Ethics. Closing. Radio Economics. Sales Promotion. Résumés
Interviews. Review
Final Exam. Appendices: Syllabus. Positioning Worksheet. Sample Proposal. Sample Résumé. Sample Cover Letter. Course Evaluation.