Frederick Vallaeys

Unlevel the Playing Field (eBook, ePUB)

The Biggest Mindshift in PPC History

• Format: ePub

Produktbeschreibung

Today''s digital marketers all compete for attention with the same ad engineautomations. In this seemingly level playing field, how do you stand out? How canartificial intelligence help you be better than the rest rather than simply fit in?Your answers lie in automation layering. In Unlevel the Playing Field, FrederickVallaeys reveals how to combine the best of human creativity and machine efficiencyto create winning digital marketing programs. This follow-up to Frederick''s firstbook dives into three key areas of search marketing-bidding, targeting, andmessaging-to illustrate how automation layering can take your campaigns to the nextlevel of profitability. Whether you''re an agency or an in-house marketer focused one-commerce or lead gen, this book shows how to differentiate yourself in the digitalmarketing crowd with a new path to increased sales, improved returns, and theopportunity to make ad platforms work for you.

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Produktdetails

• Verlag: BookBaby
• Erscheinungstermin: 25. Januar 2022
• Englisch
• ISBN-13: 9781544523323
• Artikelnr.: 70884444

Autorenporträt

Frederick Vallaeys is a Silicon Valley entrepreneur, author, and leading influencer in digital marketing. He is the co-founder and CEO of Optmyzr, an award-winning PPC management platform with industry-leading solutions designed to power up campaigns through smarter tools and automation. One of Google's first 500 employees, Frederick helped pioneer PPC marketing as the company's first AdWords evangelist. He is a visionary, industry thought leader, and frequent conference speaker who hosts Optmyzr's PPC Town Hall and regularly contributes to Search Engine Land, a blog that recognized him as 2018's SEM Contributor of the Year and the 2021 Search Marketer of the Year.