Tom Hoot Hopkins

Unthinkable (eBook, ePUB)

The Culture and Politics of Getting Innovation Wrong

• Format: ePub

Produktbeschreibung

Big companies find it almost impossible to do new things despite their leaders knowing this may eventually be their downfall. Unthinkable shows why companies are like this and how they can do innovation better.

Produktdetails

• Verlag: Morgan James Publishing
• Seitenzahl: 178
• Erscheinungstermin: 31. Dezember 2020
• Englisch
• ISBN-13: 9781630474850
• Artikelnr.: 43088042

Autorenporträt

Tom Hopkins is a digital, creative, and design business leader, holding senior positions in many of the world's most influential companies. While writing Unthinkable, he was principal consultant at Fluxx, a product and service innovation company in London. Hopkins now serves as product innovation director for Experian Consumer Services.

Inhaltsangabe

Foreword Acknowledgments Chapter 1 Introduction Chapter 2 When a Revolution
is Required Chapter 3 Myth and Magic Chapter 4 Innovation Today Chapter 5
Driving Forces Chapter 6 What Makes Products Successful? Chapter 7 Making
the Unthinkable Thinkable Chapter 8 Running an Innovation Process Chapter 9
Tomorrow References