Tom Ollerton

Using Creativity and Data in Marketing (eBook, ePUB)

Unlocking Creative Value with Insight and Imagination

• Format: ePub

Produktbeschreibung

How can marketing leaders leverage data and creativity to deliver measurable business results?

Using Creativity and Data in Marketing provides proven strategic models and expert insights to help blend quantitative data with innovative thinking. This essential guide equips professionals to lead with confidence, turning complex analytics into impactful campaigns that deliver ROI and competitive advantage. Featuring interviews with global marketing leaders from L'Oreal, Kenvue, Brompton Bikes and Bose, the book offers exclusive data-led, decision-making frameworks grounded in real-world success.

You'll learn how to:
- Access expert interviews revealing actionable leadership lessons
- Master strategic tools to translate data into creative breakthroughs
- Understand governance and financial impact of data-driven marketing
- Anticipate industry trends with informed, big-picture thinking
- Drive measurable ROI through data-informed, innovative campaigns

Designed for senior marketers and executives, this book empowers you to lead marketing transformation with authority and clarity, ensuring every decision delivers tangible results.

Themes include: strategic models, expert interviews, ROI, data-led decision making, leadership, financial impact, industry trends

Produktdetails

• Verlag: Kogan Page eBook
• Seitenzahl: 200
• Erscheinungstermin: 3. September 2025
• Englisch
• ISBN-13: 9781398619265
• Artikelnr.: 75280279

Autorenporträt

Tom Ollerton is the founder of Automated Creative, a creative effectiveness platform with the ambition to combine AI with human creativity to make better ads. Automated Creative team have generated and optimised ads for global clients such as McDonald's, Jack Daniels, Bose, MARS, Lipton and P&G. Based in London, UK, he is the host of the Shiny New Object podcast, which interviews industry leaders about the future of data driven marketing. A regular speaker at industry events and podcasts as well as serving as a juror for the World Federation of Advertisers' Marketer of the Year Award.

Inhaltsangabe

Section
ONE: Inform Chapter
01: Data
Driven Marketing: A Historical Perspective Chapter
02: The Power of Data in Unleashing Creativity Chapter
03: Real World Examples: Success Stories from the Front Lines Chapter
04: The Future is Bright Section
TWO: Inspire Chapter
05: The Art of Data Interpretation Chapter
06: From Insights to Ideas: The Creative Leap Chapter
07: Balancing Data and Intuition: The Human Element Section
THREE: Innovate Chapter
08: Building a Data
Driven Creative Team Chapter
09: Tools and Technologies for Data
Driven Creativity Chapter
10: Implementing the Process: From Dashboards to Decisions Chapter
11: Future
Proofing Your Marketing Strategy