Heather A. Dalal, Robin O'Hanlon, Karen L. Yacobucci

Video Marketing for Libraries (eBook, PDF)

A Practical Guide for Librarians

• Format: PDF

Produktbeschreibung

Today's libraries need to market their resources and services more than ever. Thanks to the proliferation of digital information, patrons can easily find information from other sources without recognizing the usefulness and relevance of their library. Libraries have been producing their own promotional videos with success, strengthening their relationships with their users and gaining new audiences. You can increase awareness of your library's resources & services by producing your own videos. Video Marketing for Libraries provides step-by-step instructions on how to produce videos designed to market your library and strategies to assess their impact. This book will guide you through: gaining internal supportcrafting a clear messagebuilding the library's audiencewriting storyboards and scriptscasting and rehearsing actorsfilming and recording voiceover, editing, publishing, promoting,using online tools & animation softwareand assessing the efforts

Produktdetails

• Verlag: Bloomsbury eBooks US
• Seitenzahl: 194
• Erscheinungstermin: 1. August 2017
• Englisch
• ISBN-13: 9798216305279
• Artikelnr.: 74844662

Autorenporträt

Heather A. Dalal is Assistant Professor/Instruction & Emerging Technologies at Rider University in Lawrenceville, NJ. In addition to reference and instruction, Dalal creates library tutorials, markets the library with promotional videos, and implements other emerging technologies.

Robin O'Hanlon, MIS is the Assistant Library Director, Outreach & Public Services at the Levy Library at the Icahn School of Medicine at Mount Sinai in New York City. In this role, she oversees access services and all library outreach, marketing, and communication efforts.

Karen L. Yacobucci has a Master's degree in Library and Information Science from the State University of New York at Buffalo and is currently the Content Systems Librarian and Marketing Specialist for the New York University (NYU) Health Sciences Library. In this role, she leads the development, refinement, and implementation of the Library's marketing strategy.

Inhaltsangabe

Chapter 1. Getting Started: Video Marketing and Your Library Chapter 2.
Understanding Best Practices Chapter 3. Translating Your Message Into a
Marketing Video Chapter 4. Planning is Everything: Understanding
Pre-production Chapter 5. Action! Nailing Production Chapter 6. That's a
Wrap: Mastering Post-production Chapter 7. Animated Video as an Alternative
to Traditional Video Production Chapter 8. Video by the Book:
Considerations for Users with Disabilities Chapter 9. Promote or Perish:
Increasing the Visibility of Your Videos Chapter 10. Was It Worth It?
Measuring Impact