David Crow

Visible Signs (eBook, PDF)

An Introduction to Semiotics in the Visual Arts

• Format: PDF

Produktbeschreibung

Basic semiotic theories are taught in most art schools as part of a contextual studies program, but many students find it difficult to understand how these ideas might impact on their own practice. Visible Signs tackles this problem by introducing key theories and concepts, such as signs and signifiers, and language and speech, within the framework of visual communication.

Each chapter provides an overview of a particular facet of semiotic theory, with inspiring examples from graphic design, typography, illustration, advertising and art to illustrate the ideas discussed in the text. Creative exercises at the end of the book will help exemplify these ideas through practical application.

The fourth edition of Visible Signs includes new imagery and updated exercises, as well as coverage of propaganda, diversity in 'neutral' communication (like emojis), and issues related to social media representation.

Produktdetails

• Verlag: Bloomsbury eBooks UK
• Seitenzahl: 208
• Erscheinungstermin: 11. August 2022
• Englisch
• ISBN-13: 9781350164956
• Artikelnr.: 64377652

Autorenporträt

David Crow, until his sudden death in 2022, was Pro Vice-Chancellor and Head of Camberwell, Chelsea and Wimbledon Colleges of Arts, University of the Arts, London, UK.

Inhaltsangabe

Introduction Chapter 1: Components. What is Theory?
Agreement
Portfolio
Exercises. Chapter 2: How Meaning is Formed. Categories of Sign
Value
Portfolio
Exercises. Chapter 3: Reading the Sign: The Reader
Convention and Motivation
Portfolio
Exercises. Chapter 4: Text and Image: Digital and Analogue Codes
Advertising Writing
Portfolio
Exercises. Chapter 5: Official and Unofficial Language: Habitus
The Production of Legitimate Language
The Competition for Cultural Legitimacy
Unofficial Language
Portfolio
Exercises. Chapter 6: Politics of Semiotics: fake news, propaganda, diversity in 'neutral' communication (like emojis)
Portfolio
Exercises. Chapter 7: Junk and Culture: Dirt and Taboo
Rubbish Theory
Rubbish as a Resource
Portfolio
Exercises. Chapter 8: Open Work: Information and Meaning
Openness and the Visual Arts
Openness and Information
Form and Openness
Portfolio
Exercises. Glossary Bibliography Index