Drawing on concepts and theories in geography, anthropology, sociology, tourism and education, Volunteer Tourism and the Moral Self explores how a moral self is cultivated, experienced and (hopefully) re-invented through volunteer tourism. It navigates with volunteer tourists from Hong Kong and Taiwan to examine how volunteer tourism has become a social trend. This social trend emerges from the interplay of institutionalised service obligation in schools and the culturally rooted ethical dispositions. It also manifests the search for rebuilding social ties in different forms of moral communities and new ways of being.
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