From the explosive Cambridge Analytica scandal to the shadowy tactics of microtargeting in the 2020 and 2024 U.S. elections, this groundbreaking book reveals the hidden architecture of digital influence. Drawing on interviews with 60+ political operatives, tech executives, and regulators across three continents, Melo uncovers:
How psychological profiling at scale exploits your personality to sway votes, without your knowledge.
Why social media's "engagement" model fuels extremism and erases shared truth.
The global playbook of authoritarian regimes and corporations using these tools to hack elections worldwide.
If you've ever wondered why politics feels more divided, or why you're seeing those eerily perfect campaign ads, this book pulls back the curtain on the billion-dollar industry turning your ballot into a commodity.
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