B. W. E Alford

W.D. & H.O. Wills and the development of the UK tobacco Industry (eBook, PDF)

1786-1965

• Format: PDF

Produktbeschreibung

This independent and critical study in economic and social history is based on free access to the records of W.D. & H.O. Wills.

Dr Alford traces the history of the firm from its origin to its transformation into a constituent part of a larger company. Having played such a leading role in the development of the UK tobacco industry, Willis' book is more than the history of a single firm, it also provides an important study of a leading consumer goods industry. Drawing on aspects of economic theory, the author examines the firm's development in the light of general aspects of business history.

This major study was first published in 1973.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 544
• Erscheinungstermin: 5. November 2013
• Englisch
• ISBN-13: 9781136584190
• Artikelnr.: 40000306

Autorenporträt

B.W.E Alford

Inhaltsangabe

Part 1: 1786-1901 1. Origins and Background 2. Growth and Stagnation 3. A
New Generation and a New Firm 4. Ricketts, Wills and Co 5. New Markets 6.
Expansion 7. Invention, Innovation and the Bonsack Cigarrette Making
Machine 8. Penny Cigarettes and Market Leadership 9. 'Cutting' and
Competition 10. Wills Dominant 11. War and Peace 12. Employer's, Employees
and Welfare, 1860-1901 13. Business Enterprise and Business Success Part 2:
1901-1965 14. Federal Status 15. New Competitors and the Coupon War 16.
Price Leadership and Technical Innovation 17. Wills in Ireland 18. Wartime
Control and the Return to a Free Market 19. Reorganization and the
Marketing Revolution