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The explosion of Web-based data has created a demand among executives and technologists for tools and strategies to gather, analyze and utilize online information. This book describes key concepts in Web mining and discusses resulting applications in business intelligence and counter-terrorism. Armed with the knowledge contained in this book, businesses can collect and analyze critical data in order to find and develop relationships with new customers, increase sales, and identify potential threats. Government organizations can apply these same Web mining techniques to battle the real and present danger of terrorism.
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